Brown-Forman is providing up to $10,000 of safe rides to encourage people to plan ahead and keep drunken drivers off of the roads, the company said.

As part of the Louisville “Drive Sober or Get Pulled Over” campaign, the spirits company is working with agencies and organizations to provide $15 discounts to legal-age drinking consumers in CityScoot, Taxi 7, Yellow Cab, and Uber Dec. 17 through Jan. 3.

Visit saferideky.com and use the code: SAFERIDEKY to qualify for the discount.

Brown-Forman partnered with the Kentucky Office of Highway Safety (KOHS) and Mothers Against Drunk Driving (MADD).