Old Forester Changes Packaging

Brown-Forman announced Old Forester launched new packaging today. According to a press release, the brand's 86 and 100 proof expressions received updated package design that "borrows from the brand’s long history while presenting the same balanc...

Jack Daniel’s Partners with NBA

Brown-Forman made a bold move partnering with the NBA. Jack Daniel’s and the star-studded basketball league announced today a new multiyear partnership making Jack Daniel’s an official marketing partner of the NBA, the Women’s National Baske...

Cocktail Recipe: White Manhattan

Recipe provided by William Grant 2 parts Hudson NY Corn Whiskey 1 part Lillet Blanc 3 dashes orange bitters Stir ingredients 50 times with chunk ice to chill and dilute properly. Strain into a chilled cocktail glass. Garnish with a lemon peel....

Parker Beam Passed Away

Whiskey lost its bravest soul. After a six year ALS battle, Parker Beam passed away last night. He was 75. The longtime Heaven Hill master distiller was the golden palate of the bourbon industry and beloved by all. At 2013 WhiskyFest, his comp...