Evan Williams Announces Packaging Changes to Core Product Line

Bourbon

September 23, 2020

Evan Williams announced it will roll out new labeling and bottles for its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors.

Each whiskey will be packaged in a new bottle with a curved bulb neck featuring the Evan Williams signature embossed at the base of the neck.

The face label for Evan Williams Black utilizes the traditional black and gold, but with enhanced gold ink throughout the design. The label will continue to feature the story of Evan Williams on the back.

Evan Williams Bottled-in-Bond’s new design emphasizes the 100 proof, stating “bottled under government supervision” and “single distilling season.” Bottled-In-Bond carries over the green and white theme, with a vintage flair.

Evan Williams Flavors packaging – apple, cherry, honey, peach and fire – takes a more modern approach with a pronounced, centered logo.

According to a news release, the changes to the glass, label and capsule will be reflected in the 750ml, 1L and 1.75L sizes, while only label changes will be reflected in the smaller sizes. The new packaging will be available nationwide, launching through the rest of the year.

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