As established by Congress in 1964, Bourbon is a unique product of the United States, making it more American than apple pie and Coca-Cola. These are the stories of today’s bourbons. For yesterdays, read my book, Bourbon: The Rise, Fall & Rebirth of An American Whiskey. For a tasting guide and in-depth production guide, read Bourbon Curious.
Gregg Walker joins the show to share some inside stories about the history at Maker’s Mark. Gregg was the second salesperson hired by Maker’s Mark and took part in 3X growth. Hear some of his stories about the struggle of growth, but also how him … Continue reading289 – Taking Maker’s Mark From a Regional to a National Brand with Gregg Walker
Heaven Hill Brands announced its first environmental sustainability strategy, with the goal of addressing environmental challenges in water, emissions, waste and conservation. According to a news release, Heaven Hill developed four specific goals based on science-based research, international climate standards and internal study, to be … Continue readingHeaven Hill Announces Environmental Sustainability Initiatives
Well, this week’s episode of The Fred Minnick Show is a bit different. Instead of an interview and whiskey tasting with a guest, Fred took the airwaves to vent, in a way. Think of it as podcast therapy for Fred’s soul. His gripe? That Billy … Continue readingBilly Idol Should be in the Rock ‘n’ Roll Hall of Fame
On this Whiskey Quickie by Bourbon Pursuit, we review Woodford Reserve Baccarat Edition. This non-age stated bourbon is 90.4 proof and $2,000 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in … Continue readingWhiskey Quickie: Woodford Reserve Baccarat Edition
Well, this week’s episode of The Fred Minnick Show is a bit different. Instead of an interview and whiskey tasting with a guest, Fred took to the airwaves to vent, in a way. Think of it as podcast therapy for Fred’s soul. His gripe? That … Continue readingBilly Idol Should Be in the Rock 'n' Roll Hall of Fame
Building a brand on sourced whiskey is difficult. When you’re not the one distilling the product, it’s hard to be price competitive. At the same time, you’re at the mercy of the market on barrel availability so it’s hard to determine the continuation of a … Continue reading288 – How to Scale a Brand on Sourced Whiskey with McCauley Williams, CEO of Big River Distilling