289 – Taking Maker’s Mark From a Regional to a National Brand with Gregg Walker

Gregg Walker joins the show to share some inside stories about the history at Maker’s Mark. Gregg was the second salesperson hired by Maker’s Mark and took part in 3X growth. Hear some of his stories about the struggle of growth, but also how him … Continue reading289 – Taking Maker’s Mark From a Regional to a National Brand with Gregg Walker

Heaven Hill Announces Environmental Sustainability Initiatives

Heaven Hill Brands announced its first environmental sustainability strategy, with the goal of addressing environmental challenges in water, emissions, waste and conservation. According to a news release, Heaven Hill developed four specific goals based on science-based research, international climate standards and internal study, to be … Continue readingHeaven Hill Announces Environmental Sustainability Initiatives

Whiskey Quickie: Woodford Reserve Baccarat Edition

On this Whiskey Quickie by Bourbon Pursuit, we review Woodford Reserve Baccarat Edition. This non-age stated bourbon is 90.4 proof and $2,000 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in … Continue readingWhiskey Quickie: Woodford Reserve Baccarat Edition

288 – How to Scale a Brand on Sourced Whiskey with McCauley Williams, CEO of Big River Distilling

Building a brand on sourced whiskey is difficult. When you’re not the one distilling the product, it’s hard to be price competitive. At the same time, you’re at the mercy of the market on barrel availability so it’s hard to determine the continuation of a … Continue reading288 – How to Scale a Brand on Sourced Whiskey with McCauley Williams, CEO of Big River Distilling