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NEW ARTICLES

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Sugar House Distillery Expands RTDs into Idaho

Cocktails
June 17, 2026
Sugar House Distillery announced the expansion of its Ready to Drink canned cocktails into Idaho through a new distribution partnership...
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DISCUS Leads Trade Mission to Tokyo, Taiwan

June 17, 2026
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Wooler Brands Launches New Kentucky Bourbon

June 17, 2026
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Cambio Tequila Partners with Chicago Cubs

June 17, 2026
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Bourbon

Bottom Shelf Book Tour

January 23, 2026
I am so pumped to announce my first leg of the Bottom Shelf book tour. If you are a bookstore,...
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Bourbon

2025 Top 100 — Ranked

January 21, 2026
American whiskey keeps getting better.  In 2025, the year of a market correction, I saw so many small independent brands...
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Featured

Forthcoming Fred Minnick Book ‘Bottom Shelf’ Drawing Praise

October 9, 2025
Fred Minnick’s forthcoming book, “Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man’s Life,” is garnering kudos ahead...
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NEW EPISODES

Fred Minnick in studio Top 5 Bourbons for Beginners video
April 30, 2026

Fred Minnick’s Top 5 Bourbons for Beginners

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January 9, 2026

Fourth & Neat: A New Food Pyramid?

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Fourth & Neat logo aliens
December 19, 2025

Fourth & Neat: What Do Christians Believe About Aliens?

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