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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /nas/content/live/fredminnick/wp-includes/functions.php on line 6121New Lifestyle Spirits Brand Billionaires Row Meets the 1996 Chicago Bulls
On this episode of The Fred Minnick Show, Fred talks with the owners of Billionaires Row, a brand that has released champagne and brandy brands but they approach the business as a luxury lifestyle brand. Investors/marketers Patrick Ductant and William Benson talk with Fred about how they have tailored and targeted their brand along with other topics, like the 1996 Chicago Bulls, diversity in the spirits industry, growing a brand in a pandemic and much more.
Liquids tasted:
EPISODE SUMMARY
Fred and the Billionaires Row owners talk about a wide variety of things, such as:
QUOTABLES
“We focus on the experience that we give the consumer. Even if you are home by yourself and you’re enjoying this cognac, your experience – and I can see it right now on your face – it takes you places. And that’s what we want to do with our consumers, we want to take them places.” -William Benson on the Billionaires Row brand
RESOURCES
https://twitter.com/billionairesrow
https://www.instagram.com/billionairesrow
FOLLOW FRED
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https://twitter.com/FredMinnick
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SPONSORS
Michter’s: https://michters.com/
Distillery 291: https://distillery291.com/
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Source: The Fred Minnick Show