Sazerac House to Pay Tribute to Classic New Orleans Cocktail in June


May 27, 2021

Who doesn’t enjoy a good Sazerac cocktail? Especially if you’re in New Orleans. But how about a week’s worth of Sazeracs?

That’s what the Sazerac House has in mind with Sazerac Cocktail Week, which will celebrate The Big Easy’s official cocktail with a series of tastings, exhibitions and other activities from June 21 through June 27.

Throughout the week, guests will experience multiple ways to both learn about and sample the individual ingredients of the Sazerac Cocktail, including special experiences for the classic cocktail and its individual ingredients:

  • Sugar: A special experience will enable guests to explore the many forms of sugar, from cane to syrup, cubes and crystals, plus plenty more. Sugar farming tools will also be on display, giving guess the opportunity to learn about the inextricable ties between the sugar industry and Louisiana.
  • Peychaud’s Bitters: In the permanent Apothecary exhibit on the third floor, guests will be transported to an 1860’s era apothecary, designed in the spirit of Antoine Amedee Peychaud’s apothecary where he created Peychaud’s Bitters.
  • Sazerac Rye Whiskey: In the permanent Distillery exhibit, guests will be walked through the process of making Sazerac Rye Whiskey, learning more about the ingredients and steps to making, aging and bottling Sazerac Rye Whiskey—the official rye whiskey of the Sazerac Cocktail.
  • Herbsaint: The Herbsaint rinse is a critical step in the construction of the perfect Sazerac Cocktail, and guests will enjoy samples of Herbsaint Frappes, an extremely chilled concoction with Herbsaint and simple syrup, while learning about its history as a New Orleans-made answer to Absinthe.
  • Lemon: The final touch on a Sazerac Cocktail is a fresh twist of lemon. The citrus oils and spritz of acid open up the cocktail’s flavors, making it feel even more fresh and vibrant. Guests will sip fresh lemonade created with the same lemons used for Sazerac Cocktail twists.
  • Sazerac Cocktail: It wouldn’t be a celebration of the Sazerac Cocktail without an opportunity to sample the final product. Guests will have a chance to sample expertly- made Sazerac Cocktails, with a toast to the history and the future of the official cocktail of New Orleans.

In addition, Sazerac is working with Makin’ Groceries with the New Orleans Musicians’ Assistance Foundation and will donate $1.00 for every bottle of Sazerac Rye sold in the state of Louisiana during the month of May and June. During the month of June, the Sazerac House will donate $1.00 for each guest who visits the Sazerac House in person in New Orleans, $1.00 per bottle (of any brand) sold onsite, and 10% of sales of Sazerac® Cocktail Week Commemorative items sold online and in person at the Sazerac House.