Maker’s Mark’s Whiskey Drop Service Set to Expand Service
The Whisky Drop by Maker’s Mark – the distillery’s first direct-to-consumer shipment program – is expanding the availability of memberships to more fans in Kentucky and Washington D.C. interested in receiving the brand’s harder-to-find special releases delivered right to their doors.
The program launched earlier this year in a limited test format.
The Whisky Drop by Maker’s Mark ships two bottles selected by the distillery to each member once every few months. Past shipments have included rarities like the limited-release Private Selection expressions using Roasted French Mocha and rich Mendiant finishing staves. Members also receive extras like tasting notes, recipes and exclusive Star Hill Farm experiences.
The next Whisky Drop box ships early September to members and will feature both of the brand’s 2021 Wood Finishing Series limited releases, FAE-01 and FAE-02. While FAE-01 debuted earlier this year, FAE-02 has not yet been released to store shelves, giving The Whisky Drop members a first taste of the distillery’s latest limited release.
The Wood Finishing Series is proprietary to Maker’s Mark and involves inserting oak staves into barrels of fully matured Maker’s Mark® for several additional weeks to amplify and celebrate different flavor profiles found in classic Maker’s Mark.
“We started this program to share some of our most innovative and hard-to-find whisky directly with friends and fans who savor it as much as we do,” Rob Samuels, Maker’s Mark’s managing director, said in a news release. “We started small to make sure we could deliver a great experience to our members. We’ve been blown away by their response, and we’re happy now to expand it, although we’re doing it slowly since we only have a limited quantity available of these unique Maker’s Mark expressions.”