Beer Giant Molson Coors Launches American Whiskey Brand

Beer producer Molson Coors Beverage Company announced the release of its first-ever whiskey, Five Trail Blended American Whiskey.

The whiskey marks the company’s first venture into the full-strength spirits category, and kicks off the company’s newest brand, Coors Whiskey Co. Five Trail will be available at on and off premise locations across four markets, Colorado, Georgia, Nevada and New York. 

Company leader David Coors sampled well over one-hundred whiskies before landing on a blend of Colorado single-malt whiskey and three bourbons, including a 13-year-old, cut to 95 proof with Rocky Mountain water. The expression is distilled, blended and bottled in partnership with the Kentucky-based Bardstown Bourbon Company. 

SRP on Five Trail Blended American Whiskey is $59.99.

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