Maker’s Mark Unveils New Packaging for Maker’s 46

Bourbon

March 9, 2022

Maker’s Mark 46 has a new look.

Originally released in 2010 under the taste vision of Bill Samuels, Jr., son of the Maker’s Mark founders, Maker’s Mark 46 was the first new major expression to be created at the Distillery since its original bourbon went into production in 1953, and the first offering from the brand’s wood-finishing series. It has been sold in the same packaging since its initial release.

The innovative wood-stave-finishing process that defines 46 starts with fully matured Maker’s Mark at cask strength. Ten seared virgin French oak staves are then inserted into the barrel and left to mature for an additional nine weeks in the Maker’s Mark limestone cellar.

The new bottle, pictured above, adds a label, versus the clear, etched bottle 46 has traditionally been used by Maker’s Mark. The new designed features the words “French Oaked,” versus the previous packaging’s wording “Finished with Oak Staves.”

Also new is a facsimile Samuels signature over the 46 logo, and the words, “Bill’s Recipe.” Look for the new bottles to release throughout March.

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