Sweetens Cove Releases ‘All-Access’ Expression Kennessee Bourbon


April 5, 2022

Sweetens Cove Spirits Company introduced its latest expression – Kennessee, a union of Kentucky and Tennessee Bourbons, hand-curated and blended by Master Blender Marianne Eaves.

It is the latest expression by the purveyor of fine bourbons, named for the acclaimed 9-hole Tennessee golf course and featuring an ownership group that includes Peyton Manning, Andy Roddick and others. In 2021, Esquire Magazine ranked Sweetens Cove as the No. 1 celebrity spirit in the world.

With an SRP of $59.00, Sweetens Cove Kennessee is the company’s first foray into the “all-access” market, with a high-end product and approachable price-point, ideal for happy hour, barbecues, tailgates and mixology. 

In announcing the release, Sweetens Cove said Kennessee brings an inventive harmony to the long-standing whiskey rivalry of Kentucky and Tennessee.

“We are excited to celebrate the characters and culture, legacy and lore, of kindred spirits from Kentucky and Tennessee,” added Mark Rivers, Sweetens Cove’s Managing Partner. “This was an exciting effort to break down the walls and find a unity and wonder from these two regions brought unexpectedly together. “

Sweetens Cove Kennessee will be available in 12 states across the U.S. in 2022, including: Tennessee, Kentucky, Indiana, Colorado, Texas, Georgia, South Carolina, Louisiana, Arkansas, Oklahoma, Nevada and Illinois. In certain markets, subject to legal restrictions, the product can be purchased online via www.sweetenscovespirits.com

Sweetens Cove Kennessee Give-A-Little Project Opens for Nominations

To celebrate the launch of Sweetens Cove Kennessee, the Company is celebrating its roots as grassroots golf course in rural Tennessee by sharing some of its success. The company will dedicate $5 from each of the first 10,000 bottles sold of Kennessee to create a pool of $50,000 to contribute and fund little projects at small-town and local golf courses.

“As passionate superfans of the game, we are excited that some of these proceeds from the Kennessee launch are helping out the special little places that make golf great,” explained Peyton Manning, Co-Founder of Sweetens Cove. 

Nominations for small courses to receive a little support from Sweetens Cove should be made via the brand’s Instagram account, @sweetenscovespirits.