Tequila Cazadores Celebrates 100th Anniversary of Original Recipe


May 16, 2022

Tequila Cazadores logo

Tequila Cazadores is commemorating the 100th anniversary of its original tequila recipe. Perfected by a visionary in 1922 in the highland town of Arandas in Jalisco, Mexico, the closely guarded secret recipe was passed down by word of mouth for generations and is still used to create each bottle.

Made with 100 percent Blue Weber Agave, Tequila Cazadores is brought to life through a modern and fully sustainable production process that creates zero waste to produce an award-winning tequila, the brand said in a news release.

To honor the 100-year-old recipe, Tequila Cazadores is unveiling ‘#TheCaz100’ campaign to celebrate the milestone and make up for 100 celebrations tequila lovers have missed out on over the past couple years. As part of the campaign, consumers will enter for a chance to claim back a variety of celebrations that went uncelebrated, be it an anniversary, a Taco Tuesday, a birthday party or a wedding.

Simply head to cazadores.com/caz100 to enter for a chance to claim back your missed celebrations.

“As a real tequila for real people, Tequila Cazadores wants to celebrate this once-in-a-lifetime centennial anniversary milestone with our fans, and nothing brings us more joy than creating ways for consumers to make up for missed celebrations, both big and small, that they had to postpone or cancel over the last few years,” said Jay Needham, Cazadores Brand Director.

The Cien Años Fiesta

To kick off #TheCaz100 celebrations, the brand will host the ultimate Mexican fiesta in Brooklyn, NY on Wednesday, May 18th featuring special guest award-winning chef Aarón Sánchez, live music, cocktails, and Mexican-inspired bites. 

During the fiesta, guests will have the chance to try their luck at Tequila Cazadores Lotería, a Mexican bingo game, to win unique prizes for celebrating those special moments that were missed over the last few years.

Last week, consumers were invited to register for the event on exploretock.com and the first 100 sign-ups will be joining Cazadores in person as they raise a glass to celebrate 100 years of one hard-working man’s vision. All guests must be 21+ to attend.

For more information on Tequila Cazadores, please visit https://www.cazadores.com/.