Baha Mar, a resort destination in The Bahamas, announced a brand partnership with SelvaRey Rum, naming the brand a premier partner for the Caribbean’s luxury of choice hotel.

The partnership presents SelvaRey as the elevated option for rum cocktails with special beverage offerings available throughout the property, curated branded experiences, and new and exciting event activations all set against the luxurious backdrop of Baha Mar.

To launch the partnership, SelvaRey will take over Privilege, SLS Baha Mar’s upscale adult-only pool, on Labor Day weekend with a series of Piña Colada Pool Party events including guest DJ performances and a flagship day party hosted by SelvaRey Rum co-owner Bruno Mars featuring a special DJ set by DJ Pee .Wee (Anderson .Paak) on Sunday Sept. 4.

Distilled in the jungles of Latin America by a legendary Master Blender, SelvaRey (which loosely translates to “King of the Jungle”) is favored as one of the most awarded spirits on the market. SelvaRey includes a portfolio of four expressions, including White Rum, Chocolate Rum, Coconut Rum, and the Owner’s Reserve; a rare blend of aged rums hand selected from the most prestigious casks.

Kicking off the partnership, the Piña Colada Pool Party weekend will feature a series of DJ sets Thursday through Sunday of the Labor Day holiday weekend. The line-up includes performances by DJ Ignite, Osocity, and DJ Stevie J, which will all lead up to Sunday’s featured event hosted by GRAMMY award-winning artist Bruno Mars and a special DJ set by GRAMMY award winner Anderson .Paak.

“Tropical Luxury is what SelvaRey is all about and I couldn’t think of a better partner to bring that experience to life than Baha Mar,” said Mars in the news release.

Cabana reservations and tickets to the Piña Colada Pool Party events at Privilege are available at https://sls.ipoolside.com/. For more information, please visit www.BahaMar.com and www.SelvaRey.com.