BLACK+DECKER Releases ‘the bev’ Cocktail Maker

News

July 25, 2022

The bev by BLACK+DECKER™ Cocktail Maker

BLACK+DECKER, a global leader in home and lifestyle product innovation and a Stanley Black & Decker brand, announced the retail launch of the bev by BLACK+DECKER Cocktail Maker, the latest product innovation released by the brand.

The new single-serve cocktail maker gives users the ability to make custom cocktails at the touch of a button. Now you can Cheers To The Moment with craft cocktails from home.  

“As a part of our expanded home and lifestyle line, we are delighted to bring innovation to countertops and bar carts this summer with the bev by BLACK+DECKER Cocktail Maker, said Allison Lawrence, President of BLACK+DECKER. “This product innovation delivers on BLACK+DECKER’s brand promise to make life easier at home. We encourage you to cheer to any occasion worth celebrating with the new single-serve cocktail maker, available for purchase now.”

The bev by BLACK+DECKER™ Cocktail Maker product features include:

  • Mixologist-crafted cocktails dispensed in approximately 30 seconds.
  • An easy-load liquor system which connects up to five standard 750ml bottles of your preferred liquor. There are labeled locations for five liquors: gin, vodka, tequila, rum, whiskey and the included glass water bottle.
  • Customize drink strength with the turn of a dial, the bev by BLACK+DECKER Cocktail Maker has four drink strength levels: mocktail, light, regular and strong.
  • LEDs beneath the bottles illuminate and prominently display the liquor being served.
  • “Party mode” feature with various LED sequences to add a unique fun factor.
  • The cocktail maker works exclusively with Bartesian’s growing assortment of premium cocktail capsules, ranging from a Long Island iced tea to a spicy margarita.
  • The intuitive cocktail maker works by scanning the barcode on the lid of the capsule to draw from the corresponding spirit.
  • Shaker icon on the front of the machine which lights up when it is recommended to dispense a drink over a shaker with ice.
  • Beginning this fall, a pack of five glass bottles will be sold separately for users that desire a uniform look. The bottle pack will be available for purchase at an estimated retail price of $49.99.

Recognized for its ease-of-use, simplistic design and innovation, the cocktail maker has received several accolades to date, including a “2022 Gadget Award” from Popular Mechanics for “Best Cocktail Machine.”

The bev by BLACK+DECKER Cocktail Maker is now available for purchase on Amazon.com and at other select retailers for an estimated retail price of $299, with Bartesian capsules and liquor bottles sold separately.

To learn more about the bev by BLACK+DECKER Cocktail Maker or to purchase the product, visit: https://amzn.to/3O3CcaG.

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