Pursuit Spirits Releases 2022 Rye, Bourbon


August 3, 2022

Pursuit Spirits United Rye square

Pursuit Spirits, founded by the creators of the popular podcast Bourbon Pursuit, have announced the 2022 release of their Pursuit United Bourbon and Pursuit United Rye.

Both releases feature older components and now have accompanying batch codes based on fan feedback. Distribution is also expanding into Ohio and New Mexico to reach more avid followers of the brand. These small-batch products will be available in limited quantities starting in August 2022 at a SRP of $65.

After the successful launch of Pursuit United Rye in 2021, the team decided to multiply its output by five and release a total of 10,446 bottles in 2022. In addition, the back of Pursuit United Rye labels will no longer display an age statement because all components are older than four years.

Pursuit United Bourbon features a new mashbill in the blend, with a little more rye. Pursuit Spirits co-founder Ryan Cecil said the types of barrels used for the first two releases were not available, so they worked with Bardstown Bourbon Company to find something similar. Pursuit United Bourbon had a lower than anticipated yield with 10,794 bottles that will make their way to market. 

The new coding system starts with the number of the month. The following two letters are based on the last two digits of the year with A being 0 (zero), B is 1 (one), etc. This release of Pursuit United Bourbon and Pursuit United Rye is 7CC which represents July 22. 

“Whiskey consumers are more educated than ever,” said Pursuit Spirits Co-Founder Kenny Coleman. “I received countless messages from purchasers asking if the bottles they have were batch 1 or 2. After gathering more feedback from our most loyal fans, we decided to implement a new batch coding system. Now there is no mystery.”

Pursuit United Bourbon was recently crowned the Best Bourbon at the Spring 2022 John Barleycorn Awards while Pursuit United Rye took home double gold at the 2022 San Francisco International Spirits Competition. Both expressions are bottled at 108 proof and will be available in limited quantities in CO, GA, IL, KY, NM, OH, TN, TX and online at Seelbachs.com starting Friday August 5th.

Pursuit Spirits was founded in 2018 by the creators of the popular podcast Bourbon Pursuit. For more information, visit www.pursuitspirits.com.

Note: Fred Minnick works with owners of Pursuit Spirits on Bourbon Pursuit podcast, but is not affiliated with their spirits brands.