Jameson Distillery on Tour Lands in New York City

Irish Whiskey

August 29, 2022

Jameson Distillery on Tour

Jameson Irish Whiskey brought its brand to the U.S. with the New York debut of the new Jameson Distillery on Tour.

Located in Hudson Yards and replicating the place Jameson was first distilled in 1780, the three-part interactive experience will allow visitors to explore the Irish whiskey’s story, triple-distillation process and taste.

This immersive experience is designed to widen both palates and social circles, providing a dedicated space for friends and new faces to come together through a shared exploration of Jameson’s heritage and history.

“This is the first time we are bringing Jameson’s Distillery on Tour to the U.S., and we couldn’t think of a better spot to host this one-of-a-kind experience than Hudson Yards in New York City, a popular destination that attracts visitors from around the globe,” said Kelly Suhr, Senior Brand Director, Jameson Irish Whiskey, in a news release. “We’re opening up the world of Irish whiskey, connecting with new kindred spirits, showcasing our storied process and, of course, enjoying our world-class portfolio.”

Those curious to learn more about Irish whiskey can participate in an educational immersion dedicated to the brand’s celebrated Jameson Black Barrel expression. Housed within a larger-than-life barrel that allows guests to feel the heat of the char, smell its vanilla notes and, ultimately, taste its complexity, this special activation will include tales from those who help craft it, including Ger Buckley — an Irishman with a rich legacy as a fifth generation Midleton Cooper, an individual specially trained in barrel building.

Within the distillery experience, guests can also interact with branded activities, including shopping Jameson merchandise and snapping pictures with friends at the custom LED photo moment. Visitors can also share a toast and learn whiskey tasting tips and more brand lore from Jameson’s AI Brand Ambassador, Molly: a fully interactive avatar that leverages cutting-edge conversational AI technology from ICONIQ AI.

While on-site, people can hold conversations via a continuous YouTube livestream through September 7 – the first AI livestream by a major brand. Those unable to visit in-person can also book exclusive virtual Bow St. experiences online.

Visitors will also have the chance to taste the newest addition to the beloved Irish whiskey portfolio at the Jameson Orange Truck, including a limited-edition Jameson Orange-flavored sorbet created in partnership with popular adults-only New York City ice cream shop, Tipsy Scoop.

Musician Dermot Kennedy kicked off the opening of the attraction in advance of his forthcoming second album, “Sonder,” due out Nov. 4. Jameson also is promoting its “Busk on Us” program by paying for 1,000 New York City busking permits to support local musicians. (Local buskers can apply for a free permit by visiting www.jamesonwhiskey.com/en-us/BuskonUs.)

“The first stage I ever played was on a street corner in Dublin,” said Kennedy. “As two cities known for marching to the beat of their own drum, it feels full circle to welcome the Jameson Distillery on Tour to New York City and be a part of an initiative that enables fellow buskers to bring their music to the streets.”

With limited availability, fans can take advantage of the complimentary Jameson Distillery on Tour through September 7, open daily at the Public Square & Gardens at Hudson Yards. To learn more, visit jamesonwhiskey.com/distillery-on-tour-nyc.