Wild Turkey Announces Return of 101 Bold Nights


September 9, 2022

Wild Turkey 101 Wild Nights

Wild Turkey, along with Creative Director Matthew McConaughey, announced the return of 101 Bold Nights, an annual program designed to showcase bold storytelling and support emerging musicians who help shape the culture in their communities.

This year, Wild Turkey is building upon this program with the launch of a mentorship competition, #101BoldNightsMusicMentorship, an initiative developed in collaboration with Spaceflight Records, a non-profit record label dedicated to promoting and advancing talented musicians. The competition seeks to find and support an emerging musical artist who has demonstrated a passion for trusting their spirit and telling bold stories through their craft.  The winner will receive a personalized mentorship with Spaceflight Records. 

“Wild Turkey launched the 101 Bold Nights program to give back to people who follow their instinct, just as Wild Turkey’s Jimmy Russell, the longest-tenured active master distiller in the global spirits industry, has done throughout his career,” said Mark Watson, Marketing Director at Campari America. “We are extremely proud to continue this initiative by partnering with Spaceflight Records to support and celebrate emerging artists who express their bold stories through meaningful music.”

Based in Austin, Texas, Spaceflight Records is the first 501(c)(3) non-profit record label of its kind. The Spaceflight mission is to develop, promote and advance the careers of emerging artists by providing an equitable recording contract with record label services including release management, distribution, public relations, radio promotion, legal counsel, and artist development.

Through the #101BoldNightsMusicMentorship, one talented musician will have the opportunity to tap into Spaceflight’s vast industry network through a curated program designed to address the artist’s musical career goals. In addition, Wild Turkey will provide a $75,000 charitable donation to assist the organization in its endeavors and support its platforms. 

“Music shapes culture,” said Wild Turkey Creative Director Matthew McConaughey. “It creates community, brings people together and offers a soundtrack to life’s most important moments.”  

In addition to the #101BoldNightsMusicMentorship, Wild Turkey will continue to serve the music space with a presence at musical festivals and cultural events in Kentucky, Tennessee and Texas, most notably at the 101 Bold Nights flagship benefit concert in Austin, Texas on Oct. 8.  The concert will include live performances by Heartless Bastards – the 2021-2022 Austin Music Awards’ Band of the Year – and emerging artists the Greyhounds, and Kalu & The Electric Joint, providing an opportunity for music lovers to sip bourbon while enjoying new tracks and learning about the stories behind them. All bar proceeds from this concert will go to support Spaceflight Records.

“Collaborating with Wild Turkey to enable emerging artists to pursue their dreams is incredibly impactful,” said Brett Orrison, founder of Spaceflight Records. “We created Spaceflight to develop, promote, and advance the careers of musicians and recording artists, which is not possible without the support of others. Wild Turkey’s dedication to providing a platform for artists aligns perfectly with our mission.”  

Talented artists who have demonstrated a continued commitment to their craft and who are ready to take that next step in their musical career can enter #101BoldNightsMusicMentorship by simply posting a video of an original song on their public Instagram channel, share their story in the caption, mention #101BoldNightsMusicMentorship, and tag @WildTurkey.

For more information on the contest and how to enter, visit 101 Bold Nights official rules, and follow along Wild Turkey’s Instagram page for updates on the contest. 

Fans can check out Wild Turkey’s 101 Bold Nights experiences at the following iconic music venues throughout Fall 2022:   

Sept. 8-Oct. 27 on Thursdays, Dallas: AT&T Performing Arts Center Patio Sessions

Sept. 15-18, Louisville, KY: Bourbon & Beyond 

Sept. 30-Oct. 1, Memphis, TN: Mempho Fest  

Oct. 2, Nashville, TN: Geodis Park   

Oct 8, Austin: 400 Congress Ave. (4th and Congress) (Flagship event) 

Oct. 15, Dallas: AT&T Performing Arts Center Gala   

To learn more about Wild Turkey, Spaceflight Records and the 101 Bold Nights 2022 program and event dates, visit this site.