Knob Creek Announces ‘Behind the Craft’ Experience


December 1, 2022

Behind the Craft Imagery

Looking for a gift for the impossible-to-buy-for bourbon lover on your list? Knob Creek Bourbon announced the launch of Behind the Craft, a first-of-its-kind bourbon experience involving time with the distillers and on-campus activities.

The curated offering will be hosted by Knob Creek Seventh and Eighth Generation Master Distillers Fred and Freddie Noe and will take place at the James B. Beam Distilling Co. distillery in Clermont, Ky., on Friday, Feb. 3, 2023. As the only Knob Creek focused experience on campus, Behind the Craft allows fans to spend quality time with the master distillers of its bourbon, and participate in an immersive journey of Knob Creek, including:

  • The chance to choose a Knob Creek barrel alongside the brand’s Master Distillers, that will end up bottled and on store shelves
  • A cocktail-making class to learn how to make the best Knob Creek cocktail at the new Fred B. Noe Distillery, a location not normally open to the public
  • Special previews of upcoming Knob Creek offerings
  • An intimate sit-down dinner with Fred and Freddie, including discussions of Knob Creek pairings that highlight its unique distillation process
  • And more to be announced later

“Craftsmanship is core to Knob Creek and we’re excited to show bourbon fans and their loved ones an insider’s perspective on the care and dedication that goes into creating our whiskey,” said Fred Noe in a news erlease. “Dad set out to create Knob Creek more than 30 years ago to bring friends and family together, and we’re excited to do just that for the holiday season this year, and have folks come as friends and leave as family.”

Knob Creek’s Behind the Craft will be available for purchase just in time for the holidays, beginning December 9, 2022, at 12pm ET/9am PT. Legal drinking aged whiskey fans can purchase this full experience for $500** via Behind the Craft’s website which includes a ticket for fans and their plus ones (both must be 21+). Tickets will be available on a first-come-first-served basis, and there are only five available packages.

Knob Creek fans who purchase this unique experience will also receive a special holiday box to give to their loved one this season. This additional present will prep them for the experience.

Those interested in learning more about the Behind the Craft experience can visit Behind the Craft’s website.