Former Football Player Eric LeGrand Launches Bourbon Brand


March 15, 2023

Eric Legrand Bourbon Whiskey logo

Eric LeGrand, former college football defensive tackle for Rutgers, now turned businessman, is launching his first-ever whiskey brand, Eric LeGrand Kentucky Straight Bourbon.

In 2010, Eric LeGrand’s life changed when he became paralyzed after a tackle while playing football for Rutgers University. Through his ongoing rehabilitation journey, Eric has been inspired to appreciate the finer things in life which led him to team up with spirits entrepreneur, Brian Axelrod to create a whiskey that can be enjoyed by all.

The duo is also committed to supporting those living with and impacted by paralysis by finding the cure for spinal cord injuries. This motivated them to make the promise to donate $5.20 of every case sold of Eric LeGrand Bourbon to the Christopher & Dana Reeve Foundation.

“We are grateful for Eric’s long partnership with the Reeve Foundation and his dedication to carrying forward Christopher Reeve’s legacy and dreams for the spinal cord injury community – a world of empty wheelchairs,” said Colleen Coppla, Chief of Development at the Christopher & Dana Reeve Foundation. “With resolute commitment to his passions, Eric has become a leading entrepreneur and we’re thrilled to be able to support and benefit from his ventures. Eric LeGrand Bourbon helps to achieve Eric’s goal of getting us to the endzone – cures for spinal cord injury and paralysis – and we couldn’t be more excited to be involved.”

The Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by advancing innovative research and improving quality of life for individuals and families impacted by paralysis. To date, the LeGrand team has raised close to $2 million for spinal cord research.

“My recovery journey has mirrored that of my bourbon. Both take precision, patience, and trust in the process.” said Co-Founder Eric LeGrand. “Eric LeGrand Bourbon offers a way for those who are living with paralysis and those who are not impaired by it, to enjoy sipping on a quality bourbon, while coming together to support a foundation that gives back to anyone impacted by this condition.”

“Teaming up with Eric to create a product that gives back to those that have been impacted by paralysis has truly been such an eye-opening business endeavor,” said Co-Founder Brian Axelrod. “It feels good knowing that we have developed a high-quality bourbon that has the potential to change someone’s life.”

Eric LeGrand Bourbon is a Kentucky Straight Bourbon, distilled in Owensboro, Kentucky and bottled in Bardstown, Kentucky. The liquid is created with quality heartland grown corn, limestone purified water, the freshest rye and barley available. Aged no less than two years in perfectly charred oak barrels, this premier whiskey boasts a warm nose and a smooth crisp finish.

Distributed by Allied Beverage Group, Eric LeGrand Bourbon is now available to purchase in 750ML bottles in the state of New Jersey, with New York, Kentucky, and additional states soon to follow.

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