Spirits Council Announces New Spirits United Advocacy Team


March 24, 2023

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The Distilled Spirits Council of the United States (DISCUS) announced the formation of the Spirits United Advocacy Team (SUAT) to further expand the growing platform and increase engagement and impact on policy issues at the federal and state levels.

The inaugural team is made up of thought leaders from across the spirits industry with diverse professional backgrounds and includes Chrissy Beaudette, General Manager at Sassenach Spirits, Michael Bender, President of Wholesale at Ole Smoky, Elizabeth Conway, Director of Brand and External Communications at Brown-Forman, Brian Facquet, Founder and CEO at Do Good Spirits, Katharine Jerkens, Chief Business Officer at Uncle Nearest, and Philip McDaniel CEO and Co-Founder at St. Augustine Distillery.

“Spirits United has seen tremendous growth in its first three years, and now we are looking to bring our grassroots community to the next level,” said Chris Swonger, president & CEO of DISCUS and Responsibility.org. “The Spirits United Advocacy Team is made up of influential thought leaders and change makers in the industry, who understand the importance of grassroots engagement in advocating for the industry and our consumers. Their expertise will help propel Spirits United forward. We are excited to build upon the successes we have achieved through our grassroots efforts and are grateful to the entire advocacy team for being strong Spirits United ambassadors.”

Spirits United was created in 2019 and currently has more than 60,000 spirits advocates who engage with lawmakers on issues important to the industry. Spirits United and its more than 25 partner members continue to underscore a strong commitment to responsibility. The inaugural team will serve for one year.

The Distilled Spirits Council of the United States is the leading voice and advocate for distilled spirits in the U.S., advocating on legislative, regulatory and public affairs issues impacting the distilled spirits sector at the local, state, federal and international levels.