Dos Primos Renews Partnership With The Nature Conservancy


March 28, 2023

Dos Primos logo Nature Conservancy

The Dos Primos Tequila Company – founded by country music star Thomas Rhett and his cousin Jeff Worn – is renewing its partnership with The Nature Conservancy (TNC) to support land-restoration and water-conservation efforts in Mexico.

The company has pledged $50,000 to TNC to continue its conservation work in the Tehuacán Valley area in Mexico. The valley is located southeast of Jalisco, Mexico, where Dos Primos Tequila produces its Blanco, Reposado and recently launched Añejo Tequila. 

The Tehuacán Valley is the most biologically diverse arid region in North America and is home to a remarkable 70% of the world´s plant families, including wild agaves, “cousins” of the tequila and mezcalero agaves. The valley is part of the World Network of Biosphere Reserves and has been recognized by UNESCO as a Mixed World Heritage Site for its exceptional natural and cultural values.

Dos Primos is continuing its support of TNC’s work to help conserve and restore this land. Efforts include integrating sustainable agroforestry systems and replenishing adjacent streams and bodies of water, increasing the availability of fresh water by millions of gallons each year for nature and people.

“Jeff and I enjoy spending time outdoors with our friends and family, and we have deep respect for the wilderness and natural places,” said Thomas Rhett. “We’re proud to continue our partnership with TNC and we hope others will lend their support to these important efforts by learning more about the region and making a donation.”

From March through November 2023, consumers can scan a special QR code where Dos Primos Tequila is sold to learn more about the project or to donate to TNC. The Dos Primos website and the TNC website also will feature information and donation links. 

Worn shared Thomas Rhett’s sentiment, explaining, “By bringing attention to the Tehuacán Valley and renewing our partnership with TNC we hope to support a larger initiative that helps to conserve natural resources and keep wild places wild.”

“This conservation project in the Tehuacán Valley is essential to protecting the ecological integrity, water sources, and biocultural heritage of this region,” said Francisco Reyna, Freshwater Information Coordinator for TNC in Mexico. “Implementing agroforestry systems with local species such as pitaya y agave reduces the pressure on the natural ecosystems and contributes to social and economic wellbeing of local communities. Incorporating the Indigenous peoples’ conservation practices and knowledge enhances the benefits for nature and people. We are grateful for Dos Primos’ continued support which will help TNC steward this work in the Tehuacán Valley in Mexico.”

Dos Primos is distilled at Destiladora González Lux, located just outside the city of Arandas, Mexico, in the highlands of Jalisco. The distillery utilizes sustainable practices for the distillation and bottling of Dos Primos Tequila.

For more information about the project, the tequila or to find a retailer, visit