Bucking Bull Brands announced the official launch of the newest Texas Whiskey, Bucking Bull Bourbon. This new whiskey, inspired by the modern west, action sports and bull riding, will be available in Ft. Worth bars and retailers as of April 1, and available throughout the state of Texas by the end of this summer.

Bucking Bull Bourbon is partnering with Eric Nelsen, “1883” star, as Brand Ambassador and chief spokesperson. The partnership brings together the marketing power of Bucking Bull Brands, LLC. and Eric Nelsen, who straddles the modern west and action sports worlds and the younger, premium bourbon-buying crowd, of which he is an integral part. To further break the traditional whiskey marketing mold, the product features a bright colorful label and graphics, originally produced videos and music and direct to consumer marketing.

“We are lucky and proud to have Eric Nelsen and his team as our partner,” Phil Neason, Bucking Bull co- founder, said in a news release. “Eric represents the face of the younger bourbon- buying crowd that is seeking to be part of something fun, something special, something they can celebrate.” Eric will be a big part of our success in ‘Making Whiskey fun again.’  We’re very Bullish!”

“It’s an exciting time in Texas history and culture,” Nelsen said. “We are thrilled to be making our mark in the ever changing and fast-growing world of the modern west. Bucking Bull Bourbon is the best I’ve ever had. Family owned and operated. You can’t beat the story, what it stands for and how it tastes.”

The bourbon will be available in Ft. Worth bars and restaurants as well as select retailers. Bucking Bull Brands is the parent company of the small batch Whiskey, Bucking Bull Bourbon.

For more information, visit https://buckingbullbourbon.com/.