Bulleit, American Forests Extend Partnership
Bulleit Frontier Whiskey and American Forests are extending their partnership by committing to planting and restoring 2.5 million white oak trees by 2026. These trees will help replenish the natural white oak resource that is necessary for the creation of whiskey barrels, and will also help combat the effects of climate change by removing carbon, purifying air and conserving water.
In 2020, Bulleit Frontier Whiskey and American Forests announced their partnership with a goal of planting and restoring one million white oak trees in five years. In 2022, the brands announced that they had hit their target three years ahead of schedule.
Based on American Forests’ estimates, once the 2.5 million trees are matured they will approximately:
Beyond replenishing resources, Bulleit is dedicated to being sustainable by design, meaning actively identifying opportunities to improve sustainable practices throughout its business. This includes hosting events that feature reclaimed furniture pieces and that partner with food composting organizations, to upcycling barrels to craft barrel-aged beers.
“Every month is Earth Month at Bulleit Frontier Whiskey,” said Sophie Kelly, Diageo Senior Vice President of North American Whiskeys Portfolio. “Year-round we remain dedicated to replenishing the materials we use for the creation of our whiskeys, and supporting the communities in which we operate. Our ongoing partnership with American Forests continues to reflect our environmental standards, and we are so excited about the significant impact we’ve been able to make together.”
Since 1875, American Forests has been instrumental in addressing two of the most pressing environmental issues of the day: slowing climate change and advancing social equity. American Forests championed the creation of the U.S. Forest Service, and persuaded Congress to provide stable funding for fighting and preventing forest fires.
“For three years, Bulleit has been an incredible partner to American Forests, committing to planting and restoring one million trees and helping to bring Tree Equity to cities around the country,” said Jad Daley, President and Chief Executive Officer of American Forests. “This new commitment to planting and restoring a total of 2.5 million trees by 2026 will enable us to reforest large swaths of land at an even greater scale, helping to restore ecosystems and sequester and store carbon in forests for generations.
For more information, visit https://www.bulleit.com/.