Celaya Tequila Signs Distro Deal With Southern Glazer’s


May 11, 2023

Celeya Tequila

Celaya Tequila, the craft tequila brand founded by brothers and former NFL players Matt & Ryan Kalil, announced a distribution agreement with Southern Glazer’s Wine & Spirits. Through this agreement with Southern Glazer’s, Celaya Tequila is now available in Arizona and California.

Additionally, the brand closed its founder-led multi-million-dollar funding round, which featured spirits industry veterans and celebrities.

“We launched Celaya Tequila to honor and celebrate our abuela, Frecia, and her great-grandfather, Jose Celaya, who crafted homemade tequila on his Sonora Ranch in the 1850s,” Matt Kalil, Celaya’s co-founder & CEO, said in a news release. “Our dream with Celaya was to create a tequila as good as our great-great-grandfather’s, and with the closing of our round, we’re excited to scale production, grow our executive team, and make that dream a reality.”

Though originally a limited-edition run of 1,000 bottles for family & friends, the brand is now carried at over 100 bars, restaurants, and retailers throughout the Greater Los Angeles Area.

“While we’re humbled with the early reception of Celaya Tequila by both consumers and trade,” Ryan Kalil said, “we’re thrilled to partner with Southern Glazer’s to bring Celaya to more tequila enthusiasts in Arizona and California. We believe that Southern Glazer’s industry expertise and vast network will help us expand our reach and showcase our tequila to a wider audience.”

In addition to the Kalils, the brand’s leadership team consists of a pair of 25-year industry veterans in CCO Joel Selesnick, a former VP of Sales at Patron Tequila, and CFO Edgar Garcia.

“We have an incredible opportunity ahead of us. The Celaya family story is organic and inspirational, and we’re excited to have Southern Glazer’s on our side to spread the word,” said Selesnick.

Celaya is currently available in three varieties: Blanco, Reposado, and Añejo. In addition to CA and AZ, all three expressions can be purchased online in 34 states at drinkcelaya.com.

For more information, visit https://www.drinkcelaya.com/.