Lux Row Releases Ezra Brooks Rye, Bourbon Cream

Bourbon

May 15, 2023

Ezra Brooks 99 rye square

Lux Row Distillers announced two new variants in the Ezra Brooks brand family: Ezra Brooks 99 Straight Rye Whiskey and a newly reformulated Ezra Brooks Bourbon Cream.

Both variants will reach retail shelves across the country later this month at a suggested retail price of $24.99 for Ezra Brooks Straight Rye Whiskey and $21.99 for Ezra Brooks Bourbon Cream per 750 ml bottle.

Ezra Brooks 99 Straight Rye Whiskey has a 51% rye mash bill and is charcoal filtered for a smooth, mellow finish. Bottled at an elevated 99 proof, Ezra Brooks 99 Straight Rye Whiskey delivers tasting notes that include hints of chocolate, leather, vanilla and spicy grains, balanced by slightly sweet and oaky tones. Ezra Brooks 99 Straight Rye is offered in upscale packaging on par with its bourbon sibling (Ezra Brooks 99 Kentucky Straight Bourbon Whiskey), including a prominent “99” proof callout and Lux Row Distillers embossing on the bottle’s shoulder.

Ezra Brooks Bourbon Cream is still made using all-natural cream and Kentucky Straight Bourbon but is now bottled at 33 proof – one of the highest proof levels of any offering in the Bourbon Cream category. Ezra Brooks Bourbon Cream now is offered in upscale packaging – in this case, with a prominent “33” callout and Lux Row Distillers embossing on the bottle’s shoulder.

Founded in St. Louis in 1958 by the Lux Family, Luxco is a producer, supplier, importer and bottler of beverage alcohol products. Merged with MGP Ingredients, Inc. in 2021, Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and other spirits.

For more information about the company and its brands, visit luxco.com.

SIGN UP TO
FRED'S NEWSLETTER

FOR UPDATES, EXCLUSIVE CONTENT AND MORE!