FUJI Whisky Introduces New Product to U.S.

Bourbon

May 17, 2023

FUJI Whisky

The Japanese whisky brand FUJI Whisky announced the release of its FUJI Japanese Whisky, a single site blended, 100% Japanese whisky inspired by the terroir of the Mt. Fuji area. This expression, aged for an average of eight years in 100% American White Oak, is the embodiment of what sets Mt. Fuji Distillery apart, as the world’s only distillery to craft, nurture, age, and bottle three styles of grain whiskies – heavy American Bourbon style, medium Canadian style, light Scottish style, and malt whisky under one roof – a single estate approach.

In 1973, Mt. Fuji Distillery began combining Japanese craftsmanship with the distillation technology for American, Canadian, and Scotch whisky production, making it one of the only distilleries capable of producing both malt and grain whiskies on a single site, just 7.5 miles from the peak of Mt. Fuji.  The only whisky in Japan to use the mountain’s snowmelt in its production, that 50-year journey from Mt. Fuji’s peak to the depths of the aquifer 330-feet underneath the distillery is the foundation for FUJI’s distinctive whisky expressions.

These innovations and new category breakthroughs led FUJI Whisky and Master Blender Jota Tanaka to seek out category recognition from the Japan Spirits & Liqueurs Makers Association (JSLMA) for creating a new type of whisky that is crafted from start to finish on one site and celebrates its terroir: FUJI Japanese Whisky.

“This unique expression marks a special moment for FUJI Whisky and our Mt. Fuji Distillery as its release signifies FUJI as the pioneer of single blended Japanese whiskies,” said Tanaka in a news release. “To be recognized by the JSLMA is an honor and I am excited to continue to grow the line of FUJI expressions on a global scale.”

A leader in grain whiskey innovation, FUJI Whisky made its U.S. debut in 2021 with the release of FUJI Single Grain Japanese Whiskey in partnership with Distinguished Vineyards. The FUJI Single Grain Japanese Whiskey is a blend of three different grain whiskies, each distilled in three different methods, each possessing its own unique flavor profile, resulting in a delicately fruity whiskey that is both mellow and multi-layered in profile.

 Last year, FUJI released the FUJI 30-Year-Old Single Grain Whiskey in the U.S., a blend of multiple maturates of Canadian style grain whiskies aged more than 30 years. Each barrel was meticulously hand selected by Tanaka to create a rich, luscious, and beautifully balanced style whiskey with complexity.

The FUJI Japanese Whisky is bottled at 86 proof and is available in markets including California, Texas, Illinois, New York, New Jersey, Maryland, Georgia, and Florida at an SRP of $70 / 700ml bottle.

For more details about FUJI Whiskies please visit https://fujiwhisky.com.

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