Grain & Barrel Spirits Names New GM

News

June 12, 2023

John Drakeford Grain & Barrel Spirits

Charleston-based Grain & Barrel Spirits appointed John Drakeford as the company’s new General Manager.

An accomplished industry veteran with decades of executive leadership experience, Drakeford will lead Grain & Barrel’s executive team and will play an integral role in growing the company’s portfolio of spirits including Chicken Cock Whiskey, the largest brand within Grain & Barrel’s portfolio and one of the fastest growing ultra premium whiskeys in the United States. Drakeford, who is based in Columbia, S.C., joins the team after serving as General Manager of multiple regions at Beam Suntory, where he worked since 2006, and a member of the North American Leadership Team.

“We’re thrilled to see Grain & Barrel’s national and international presence grow with the help of John Drakeford’s expertise,” Grain & Barrel Spirits Founder and CEO Matti Anttila said in a news release. “John’s background and wealth of industry experience will be a huge asset for the company as we push towards our goals.”

“I’m very much looking forward to working with Grain & Barrel Spirits’ top-notch portfolio,” said Drakeford. “I see exponential growth for all of the brands, especially Chicken Cock, in the coming months and years.”

Drakeford, who has spent over 38 years in the spirits industry working with Beam Suntory, Brown-Forman and Seagram Americas where he managed 24 states and markets throughout his career, will help drive extensive growth for Grain & Barrel Spirits brands (Chicken Cock Whiskey, Tequila Eterno Verano, Dixie Vodka, Elvis Whiskey, High Goal Gin, See The Elephant Amaro and Virgil Kaine Lowcountry Whiskey). Drakeford’s wealth of knowledge will particularly help amplify the growth of Chicken Cock Whiskey, currently the third fastest growing ultra premium whiskey brand in the United States, within the global spirits market.

For more information, visit https://grainandbarrel.com/.

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