Old Forester Celebrates 5 Years on Whiskey Row

News

June 13, 2023

Old Forester Whiskey Row

Old Forester is celebrating the 5th anniversary of its return to Whiskey Row in downtown Louisville with special surprise bottle drops during June and a charitable donation to a Louisville non-profit.

In the five years since the distillery’s opening at 117 W Main St. on June 14, 2018 (National Bourbon Day), Old Forester has doubled its business nationwide as bourbon aficionados discover and rediscover the brand – the only bourbon to exist before, during, and after Prohibition.

The distillery has served as a top tourist attraction in Louisville, garnering more than 126,000 visitors last year to explore fermentation, distillation, maturation, and bottling process experiences as well as its one-of-a-kind barrel making facility – the only major distiller to own and operate an onsite cooperage.  

“Old Forester is 153 years old, but we are always innovating and looking to the future,” said Old Forester Master Taster Melissa Rift in a news release. “Old Forester never gets old.”

As a “gift” Rift said, surprise bottle drops – on random days, at random times – will give consumers the opportunity to purchase rare bourbons, such as President’s Choice, the 117 Series and the highly-coveted Birthday Bourbon.

To celebrate the anniversary, Old Forester today donated $12,000 to the Center for Women and Families, a Louisville non-profit that helps women and families in crisis by providing housing, support and safety from domestic violence. The proceeds are a result of the  inaugural Old Forester Sleepeasy immersive experience on Main Street.

Located in the heart of the historic Whiskey Row in downtown Louisville, the distillery pays homage to Old Forester’s roots as the first-ever bottled bourbon since its founding in 1870. Tours are available at the Main Street location for either a general tour or VIP guided tour and tasting. 

Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown.

For more information on Old Forester, please visit www.oldforester.com.

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