Lobos 1707 Tequila & Mezcal is now available in the United Kingdom – extending the brand’s European expansion.

Founded in 2020 by Chief Creative Officer Diego Osorio, with athlete and cultural icon LeBron James, the products will be launching exclusively with Selfridges across its four stores and at selfridges.com. This news comes on the heels of the brand’s international debut in Dubai earlier this year.

Lobos 1707 Tequila Expands to the United Kingdom – The Best-in-Class Brand will be Sold Exclusively at Selfridges.

“I am thrilled to announce that Lobos 1707 & Mezcal is now available in Selfridges and welcome the UK to our wolf pack,” Diego Osorio, Founder and Chief Creative Officer of Lobos 1707 Tequila & Mezcal, said.

Fans of the brand will be able to find Lobos 1707 in Selfridges stores in London, Birmingham, Manchester Exchange Square and Manchester Trafford. The Reposado Tequila, Joven Tequila and the premium Extra Añejo expressions will be available for purchase in-store or at selfridges.com for delivery or store collection, prices range from £64.99 to £180.

Lobos 1707’s portfolio is all natural and gluten-free, with zero color or flavor additives. Influenced by both old and new world techniques, Lobos 1707 is made with 100% Blue Weber Agave and is harvested, distilled and bottled in Jalisco, Mexico. The liquid is aged in American White Oak Barrels, then finished in Pedro Ximénez (PX) Sherry wine barrels using the Solera method resulting in unique, elevated flavor profiles and a smooth finish in every bottle.

“It’s exciting to see our Pack continue to grow as we expand our footprint around the world,” James said. “We can’t wait for people in the UK and all over to taste our best-in-class liquid.”

The brand has received numerous taste awards for its portfolio, including earning a Master recognition and two gold medals at the 2022 Tequila and Mezcal Masters, a double gold medal and Best Reposado Tequila at the 2022 San Francisco World Spirits Competition and a double gold medal at the 2022 SIP Awards

For more information, visit https://www.lobos1707.com/.