Mezcalum Mezcal to Expand into Retail, On-Premise


January 8, 2024

Mezcalum bottle in surf

Mezcalum announced its expansion into select retailers, restaurants, and hotels across New York, Connecticut, New Jersey and Rhode Island.

On the heels of a direct-to-consumer launch in early November 2023, the announcement marks the brand’s first distributor partnership and the beginning of Mezcalum’s nationwide retail expansion. With over 30 years of experience in wholesale distribution, distribution partner Monsieur Touton Selection will catapult Mezcalum’s growth through relationships with retailers in the Tri-State area.

“We received such a positive response following the initial launch and sold out online within weeks,” Mezcalum’s Co-Founder, Abe Lichy, said in a news release. “We’re excited to take the business through the next phase by partnering with Touton. The goal is to establish a strong presence in the Tri-State area and continue nationwide expansion throughout 2024. We’re eager to get our highly anticipated mezcal into consumers’ hands and Touton will help achieve that. It’s just the beginning.”

The organic mezcal embodies time-honored Mexican traditions and the rich heritage of its spirit. Crafted with a proprietary blend of Espadin Agave and Cuishe (44% ABV), a rare and wild variety that only grows in highly specific regions in the central valleys of Oaxaca, Mezcalum is an all-natural spirit with low smoke-flavor levels, complex undertones and a great depth for a palatable taste.

Handcrafted in Oaxaca, Mezcalum is created under the guidance of Maestro Mezcalero Carlos Mendez Blas at his family-owned-and-operated distillery, Doov Yaal, with over 100 years of artisanal crafting experience and committed to ethical and sustainable, farm to bottle practices.

“Monsieur Touton Selection, Ltd., is both excited and proud to represent such an artisanal and pure spirits brand like Mezcalum, which is already garnering consumer and media attention,” Monsieur Touton’s Senior Vice President, Maxime Touton, said. “As a celebrated fine wine and craft spirits importer and distributor, we have cultivated a portfolio of emerging spirits brands that place priority on quality over quantity, offering an elevated experience to the ultimate consumer.”

For more information, visit