Maker’s Mark Unveils Custom Labels for Women’s History Month


February 20, 2024

Maker's Mark Women's History Month Bottle

Maker’s Mark announced its support of Vital Voices, a leading nonprofit investing in female leaders, with a limited-edition label designed by artist Gayle Kabaker. In honor of Women’s History Month, consumers can order the complimentary Maker’s Mark label at and personalize it with the name of an inspirational woman in their lives.

“Vital Voices is thrilled to join Maker’s Mark in this collaboration to amplify the power of women,” Alyse Nelson, President and CEO of Vital Voices, said in a news release. “We deeply appreciate their support in our mission to advance women leaders and our world.”

Gayle Kabaker, a longstanding partner of Vital Voices, has a history of creating art that showcases women who use their power to empower others and was inspired to illuminate the organization with Maker’s Mark. Kabaker’s limited-edition label depicts her interpretation of a spirited woman in acrylic gouache, inspired by the wildflowers of Kentucky and the colors of the Maker’s Mark palette. 

“As a brand co-founded by my grandmother Margie Samuels more than 70 years ago, Maker’s Mark continues to be guided and grown by incredible women defining what’s next in the industry,” Rob Samuels, Managing Director of Maker’s Mark and 8th generation whisky maker, said. “We are privileged to continue our commitment to women making an impact in their communities and support the meaningful causes that drive Vital Voices.”

While Bill Samuels, Sr., Margie’s husband and brand co-founder, was focused on creating the highest-quality bourbon, he celebrated and empowered Margie to build the brand and brand experience – forever changing the course of spirits branding in the industry. 

The shape of the bottle, the look of the label, the signature red wax topper, and even the name are all thanks to Margie. Among the first women to be inducted into the Kentucky Bourbon Hall of Fame, Margie also championed the importance of the Kentucky distillery’s aesthetic and emphasis on tourism, planting the seed for what is now the Kentucky Bourbon Trail.

The ongoing contributions of women at Maker’s Mark can be seen in all aspects of the brand, from the product development and leadership of Star Hill Farm, the home of the brand’s distillery, to the brand’s sustainability initiatives and global brand representation. While staying true to the founders’ flavor vision: a full-flavored, soft red winter wheat bourbon with a smooth finish, the distillery continues to shape the brand’s future through purposeful, flavor-driven innovation.

Throughout the year, consumers can create a custom Maker’s Mark gift for anyone with the brand’s personalized label program. Labels are currently available for 750mL bottles, which must be purchased separately and recipients must be 21+.

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