Lobos 1707 Tequila & Mezcal Adds Seasoned Leadership


March 20, 2024

lobos 1707 Logo

Lobos 1707 Tequila & Mezcal announced the appointment of three seasoned industry leaders to its executive team – Joanna Darst, Elaine King, and Joel Selesnick – and the recent promotion of Frank Shulman.

With a wealth of experience and a shared passion for premium spirits, they are positioned to drive Lobos 1707’s growth and innovation in the tequila and mezcal markets.

Joanna Darst joins Lobos 1707 as the new Vice President of Consumer and Digital Marketing bringing years of expertise in global brand strategy, modern media, and advanced analytics. Her creative vision and strategic mindset, Darst will lead brand’s consumer communications strategy, media mix, digital strategy, content strategy, digital channel management, and ROI attribution.

Elaine King assumes the role of Vice President of Trade Promotions and Strategic Partnerships leveraging her extensive background in variety of sales and marketing roles. King’s proficiency and passion for the brand will drive the brand forward in a positive direction. She will leverage her connection between sales and marketing, and she is thrilled to get to help us further embed and unlock that connection. 

As the new Vice President of Broad Market Sales, Joel Selesnick brings a wealth of experience in sales within the spirits industry. Selesnick’s proven track record of building successful brands from small to large, Joel is invaluable as Lobos 1707 continues to expand its growth as a global leader. Joel will lead all Lobos 1707’s sales directors and their teams. 

Internally, the Lobos 1707 team has promoted Frank Schulman from Regional Director of Sales to the Vice President of National & Strategic accounts where he will continue to meet and exceed company-defined quotas through exceptional sales strategy.

“We are thrilled to welcome Joanna, Elaine, and Joel to the Lobos 1707 family,” said Carlos Vigil, President and Chief Operating Officer of Lobos 1707. “Their collective expertise and passion for our brand will be instrumental in driving our mission to redefine the tequila and mezcal experience for consumers worldwide.”

Lobos 1707 Tequila and Mezcal is dedicated to crafting exceptional spirits rooted in tradition and innovation. With the addition of Joanna Darst, Elaine King, and Joel Selesnick to its leadership team, and the promotion of Frank Shulman, the brand is ready for continued success and growth in the ever-evolving spirits landscape.

For more information on Lobos 1707, visit www.lobos1707.com.