Jack Daniel’s Releases 2024 McLaren Racing Bottle


March 28, 2024

Jack Daniels McLaren Racing 2024 bottle and carton

The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing.

Available in Formula 1 race markets across the globe and select states in the U.S., the limited edition Tennessee Whiskey features new packaging and design with a papaya twist on the iconic Old No. 7 logo and dynamic striping to celebrate the new race season. 

“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity,” Jamie Butler, Jack Daniel’s Global Brand Director, said in a news release. “Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season.”

“We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle,” Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said. “The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”

The limited-edition McLaren Racing commemorative bottle is Jack Daniel’s classic Tennessee Whiskey grain bill of 80% corn, 8% rye, and 12% malted barley, bottled at 80 proof (40% abv). Distilled in Lynchburg, Tennessee, the whiskey is mellowed drop by drop through 10 feet of charcoal before maturing in new, American white oak barrels handcrafted to the highest standards. It will be available in a 1L bottle in select markets across the U.S. as well as a 1L and 700mL size in F1 race cities internationally. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. For more information, visit JackDaniels.com

About McLaren Racing  

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt. For more information, visit McLaren Racing – Official Website.