Diageo Announces Release of McDowell’s & Co. Indian Whisky


April 17, 2024

McDowell's Indian Single-Malt

Diageo announced the release of a new triple cask whiskey: McDowell’s & Co. Distiller’s Batch Indian Single Malt, from Diageo India.

With only 6,000 bottles available, the liquid embarks on a journey of refinement. It is first matured in Ex-Bourbon and Virgin Oak Casks and then in Cabernet Sauvignon and Shiraz casks unique to the Sahyadri terrain, which add a vintage character to the whisky. On the nose, the whisky boasts aromas of vanilla and rich fresh fruit, complemented by gentle afternotes of citrus and spice. On the palate, it offers a velvety richness and complex layers of sweet wood and fresh fruity flavours, resulting in a mellow-sweet and lingering finish.

The essence of the Sahyadri mountain range comes to life through the whisky’s bottle and label design. Inspired by the  beauty of the Nashik Distillery, where the whisky casks are enveloped by mountain mists, the brand’s packaging reflects the  hues and  aura of this unique region. Deep purple tones and veiled peaks adorn the packaging, embodying the spirit of the mountains. As an ode to its  terroir, the wine region also comes alive on the packaging with a golden map.

Speaking about the launch, Vikram Damodaran, Chief Innovation Officer, Diageo India, said in a news release, “Our McDowell’s & Co. Distiller’s Batch Indian Single Malt is the first of many new liquids to come from our premium portfolio and is a tribute to our rich legacy. With provenance, luxury, and rarity at its core, this spirit represents the pinnacle of whisky craftsmanship — backed by 70 years of expertise and crafted for discerning consumers who value the best that India has to offer.”

Founded 125 years ago, McDowell’s and Co. stands as India’s original alco-bev pioneer. In 1959, the company established its first distillery in Cherthala, Kerala. This marked the genesis of the McDowell’s No.1 brand, which soon launched its brandy and later expanding to introduce whisky and rums, thereby becoming the first to offer a diverse portfolio of spirits from a single house of brands. In 1968, the brand launched McDowell’s No.1 Whisky, marking the inception of the world’s largest selling whisky, born out of India.

For the design, Diageo India collaborated with Design Bridge and Partners, their established long-term partner. Jon Neal, Creative Leadership Director, said the bottle and packaging are the capture of the spirit of the Sahyadri mountain range in India where the whisky is produced. The spectacular location, the vibrant hues, and the unique atmospheric conditions of the Nashik Distillery, where mountain mists embrace the whisky casks, have inspired the deep purple tones and shrouded peaks on the packaging. This marks a new and exciting chapter for the McDowell’s brand, which celebrates the untold story of India’s contribution to the world of whisky making.

For more information, visit www.diageoindia.com.