Penn State Organization Releases Official Bourbon


May 28, 2024

Happy Valley United Penn State logo

Happy Valley United, the NIL collective serving 31 sports and more than 800 Penn State student-athletes, inked a partnership with Hidden Still Spirits to produce Blue & White Bourbon, the official bourbon of the collective. A portion of every sale will benefit Penn State student-athletes’ NIL through Happy Valley United.

Bottles of Blue & White Bourbon are available for purchase at the Hidden Still Spirits distillery in Hershey, the Pittsburgh Strip District, and the Reading Terminal in downtown Philadelphia. Supporters can also purchase Blue & White Bourbon in various restaurants throughout central Pennsylvania and it is also available online at

Celebrating the passion of Nittany Nation, Blue & White Bourbon carries the tradition of distilling in Pennsylvania which started not far from the Hidden Still distillery in 1753. Blue & White Bourbon, a straight bourbon whiskey, is perfect for the 100,000-plus fans who descend upon Happy Valley during fall weekends as well as alumni and friends around the world. Sipping on this smooth bourbon straight, or in an Old Fashioned, will bring back great memories and help create new ones, no matter where you cheer on the Nittany Lions.

“Our roots in central Pennsylvania make us familiar with the passion and excitement Penn State fans display for their teams and university year-round,” Jack Raudenbush, Hidden Still Spirits’ Chief Operating Officer, said in a news release. “Blue & White Bourbon symbolizes Nittany Nation’s commitment to their school and allows them to easily support and celebrate their student-athletes with every purchase.”

Happy Valley United’s partnership with Hidden Still Spirits marks the fourth deal of its kind. With official beer, vodka, and energy drink sponsors, Hidden Still Spirits is added to a lineup of vendors who have aligned their brands with Happy Valley United and Penn State student-athletes, and who are committed to supporting NIL opportunities for our Nittany Lions.

“Our team couldn’t be more excited to add a product from Hidden Still Spirits to our portfolio,” Jen Ferrang, General Manager of Corporate Partnerships and Development at Happy Valley United, said. “Hidden Still has deep roots in the Central Pennsylvania region and their high-quality products are fit for any occasion — especially tailgates and watch parties.”

For more information about NIL partnerships with Penn State student-athletes, visit