Rebel Bourbon Continues Sponsorship of Premier Lacrosse


July 10, 2024

Rebel Bourbon_Logos_Finals

Rebel Bourbon announced the continuation of the brand’s multifaceted sponsorship with the Premier Lacrosse League (PLL). The sponsorship secures Rebel Bourbon’s position as the Official Bourbon of the PLL through the league’s 2025 season.

“In our work with Rebel Bourbon, we’ve continued to create unique experiences for our fans and celebrate the spirit of rebellion and excellence,” Jake Krantz, senior director of partnership development at the Premier Lacrosse League, said in a news rease “We’re thrilled to continue our partnership for a second year, and bring the Rebel brand to life across PLL platforms as we continue to trailblaze the future of professional sports.”

Lacrosse fans will see the sponsorship play out with Rebel Bourbon entitlement rights to the PLL’s penalty box, branded jersey patches with the Carolina Chaos, and an exclusive “Rebel of the Week” content series on PLL platforms. 

“The inaugural year of Rebel Bourbon as the Official Bourbon of the Premier Lacrosse League was monumental,” Philip Lux, brand manager, said. “We’ll continue to bring our rebel spirit throughout this season to PLL fans in support of the never-go-quietly attitude of the sport.” 

The 2024 PLL All-Star Weekend will kick off July 13 in Louisville, Kentucky, at Dr. Mark & Cindy Lynn Stadium at the University of Louisville, airing on ESPN and streaming on ESPN+. Fans over 21 will have the opportunity to sample Rebel Bourbon in the PLL’s Bar Down beer garden. PLL fans will also receive discounts on brand merchandise when they show their game ticket at the Bardstown distillery.

To view the PLL schedule and purchase tickets, visit

Read more: Lux Row Release Rebel 100 6-Year Bourbon

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. For more information about the company and its brands, visit