Heritage Distilling Holding Company, Inc. (NASDAQ: CASK), in partnership with House of Doge Inc., the official corporate arm of the Dogecoin Foundation, announced the upcoming launch of House of Doge Bourbon. 

This collaboration marks a fusion between a globally recognized crypto brand and a multi-award-winning distillery uniting to create a product that embodies the spirit of the blockchain era.

500,000 Dogecoin Up for Grabs To kick off the pre-launch campaign, Heritage Distilling is launching the “Dogecoin Giveaway”, where one lucky fan will win the value of 1 whole Bitcoin worth of Dogecoins, which currently would be an estimated 500,000 Dogecoins based on recent market prices of both coins. The contest is free to enter, and fans can visit the contest page for official rules and details at heritagedistilling.com/houseofdogebourbon.

“Crafting a bourbon worthy of the Dogecoin community meant bringing together tradition and trend,” Justin Stiefel, CEO of Heritage Distilling Company, said in a news release. “This isn’t just a meme — it’s a meticulously crafted bourbon that respects the old ways, with a wink to the new.”

While details of the soon to be released Kentucky bourbon are forthcoming, fans are encouraged to sign up for the House of Doge Bourbon waitlist by visiting https://heritagedistilling.com/pages/houseofdogebourbon, where they can enter the “Dogecoin Giveaway” for free.

“The spirit of Dogecoin has always been rooted in fun and community,” Andy DeFrancesco, Co-Founder of House of Doge, said. “When the opportunity arose to partner with Heritage Distilling — a brand known for their premium craft, innovation, and sense of humor — we knew this collaboration was destined for the moon.”

“The Dogecoin community has always been about mainstream adoption for payments and celebrating moments when new products and services become available for purchase with Dogecoin,” Timothy Stebbing, Director of The Dogecoin Foundation and newly appointed Chief Technology Officer at House of Doge said. “This exciting partnership celebrates all things Doge with a bespoke, high-end product made by Dogecoin fans, for Dogecoin fans, and available to buy with Dogecoin. May this be one of many new ventures introducing Dogecoin to Main Street.”

Cryptocurrency Treasury Reserve Policy Adopted Heritage Distilling recently implemented a Cryptocurrency Treasury Reserve Policy as part of a broader digital strategy. Heritage is also exploring crypto payments options across its supply chain, beginning with Canadian suppliers, as it refines its blockchain protocols and infrastructure.

“Our transition to a Crypto Product Goods (CPG) company underscores our vision of meeting customers where they are,” Matt Swann, nationally recognized FinTech expert who also serves as Director of Heritage Distilling and as chairman of the company’s Technology and Cryptocurrency Committee, said. “This is about more than accepting crypto payments— it’s about reshaping how brands engage, connect, and transact in a decentralized future.”

Read more: Heritage Distilling Reports 2024 Financial Results

About House of Doge Inc. 

House of Doge is the official corporate arm of the Dogecoin Foundation, dedicated to bringing Doge-powered ideas into the mainstream across culture, commerce, and community.

About Heritage Distilling Company, Inc. 

House of Doge Bourbon released under a license from House of Doge, is part of Heritage Distilling’s broader strategy to integrate cryptocurrency into its operations while connecting with consumers seeking companies moving into crypto commerce. Heritage offers a variety of whiskeys, vodkas, gins, rums, and ready-to-drink canned cocktails. For more information, visit https://heritagedistilling.com/.