Banfi announced a new strategic partnership with Breakthru Beverage Group to represent its full fine wine and spirits portfolio in the state of California. 

This move, in one of the most influential wine markets in the United States, expands a relationship that already includes full portfolio representation in Nevada, Pennsylvania, and Wisconsin and spans 12 other key markets across the United States.

The California expansion represents a natural development of this relationship, with Breakthru’s network and extensive market services enabling Banfi to enhance its distribution across California’s retail, on-premise and hospitality sectors.

“California is a cornerstone market for our business, and we’re thrilled to extend our partnership with Breakthru into this critical region,” Jennifer Engel, Chief Commercial & Strategy Officer at Banfi, said in a news release. “Our work together in 15 other markets has laid a strong foundation, and we’re confident this next chapter will unlock new opportunities and further elevate our portfolio’s presence.”

“We are excited to be chosen as the distributor of choice for Banfi in California,” Adam Pizer, SVP of Business Development, Wine, said. “Our trusted relationship with Banfi has grown even stronger with the addition of several new states where we are representing their well-curated portfolio. We are proud to collaborate, reach more customers and grow together with Banfi in all 16 markets that Breakthru operates in.”

The transition will be fully executed by Sept. 1 and will be supported by a comprehensive onboarding plan, including brand education training, market visits and programming execution. Banfi and Breakthru will work closely to ensure a seamless integration and to deliver exceptional value for both current and prospective customers.

Read more: Top 100 American Whiskeys of 2024 Ranked

About Banfi

Banfi was founded in 1919 in New York City and owned by the Mariani family with Cristina Mariani-May as proprietor and CEO. The portfolio’s jewel is the award-winning Castello Banfi vineyard estate in Montalcino, Tuscany. In 2025, Banfi welcomed Brother’s Bond Bourbon, Boatyard Double Gin and Alexander Valley Vineyards into their portfolio as agency partnerships. For more information, visit https://banfiusa.com/.

About Breakthru Beverage Group 

Breakthru is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of 9,500 dedicated associates. For more information, visit https://www.breakthrubev.com/.