Jim Beam Releases New Sunshine Blend
James B. Beam Distilling Co. announced the release of a new expression: Jim Beam Sunshine Blend.
Sunshine Blend is an 80-proof blend of classic Jim Beam and a new whiskey made with brown rice and aged for four years. A news announcement describes the new expression as having a “flowery, fruity flavor profile.”
The lower-proof bourbon, Beam said, is “made with sunny social moments in mind.” Sunshine Blend is recommended for drinking on the rocks, mixed in a cocktail or paired with club soda or lemonade.
It is priced at $16.99.
“With bourbon drinkers expanding and Gen Z/Millennials leading a shift toward lighter, sessionable spirits, Sunshine Blend enters at the perfect moment,” Beam’s news release said, “bringing flavor, ease, and sociability to a category traditionally known for depth and complexity.”
Read more: Beam Releases Lineage Batch #2 15-Year Bourbon
About James B. Beam Distilling Co.
The James B. Beam Distilling Co. is the producer of nearly half of the world’s Bourbon, including the #1 selling Jim Beam — all crafted by eight generations of Beam family distillers dating back to 1795. For more information, visit https://www.jimbeam.com/.