Jim Beam Releases New Sunshine Blend

Bourbon

July 31, 2025

Jim Beam Sunshine Blend bottle

James B. Beam Distilling Co. announced the release of a new expression: Jim Beam Sunshine Blend.

Sunshine Blend is an 80-proof blend of classic Jim Beam and a new whiskey made with brown rice and aged for four years. A news announcement describes the new expression as having a “flowery, fruity flavor profile.”

The lower-proof bourbon, Beam said, is “made with sunny social moments in mind.” Sunshine Blend is recommended for drinking on the rocks, mixed in a cocktail or paired with club soda or lemonade.

It is priced at $16.99.

“With bourbon drinkers expanding and Gen Z/Millennials leading a shift toward lighter, sessionable spirits, Sunshine Blend enters at the perfect moment,” Beam’s news release said, “bringing flavor, ease, and sociability to a category traditionally known for depth and complexity.”

Read more: Beam Releases Lineage Batch #2 15-Year Bourbon

The James B. Beam Distilling Co. is the producer of nearly half of the world’s Bourbon, including the #1 selling Jim Beam — all crafted by eight generations of Beam family distillers dating back to 1795. For more information, visit https://www.jimbeam.com/.

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