This time around in our ongoing series Five Questions, we’re talking whiskey with New Era Whiskey co-founder Zane Brammell.

Brammell is a native of Eastern Kentucky, and was in the healthcare industry until the Covid pandemic shifted his focus. During that time, he began exploring new hobbies. His father had begun collecting bourbon, igniting Brammell’s interest in America’s spirit.

In fall 2022, he founded his first single-barrel club, picking barrels to share with his members. As he gained more contacts within the industry, he was named a Kentucky Colonel. Within two years, he decided to created his own whiskey brand, and New Era Whiskey was born.

What was your gateway whiskey – the one that made you love whiskey?

I believe my first real pour was E.H. Taylor Small Batch. Though, the one that really stuck with me was my first bottle of Russell’s 10 Year. I actually still have that empty bottle sitting on a shelf in my garage. I like to keep one on the home bar — such a great, balanced pour. 

What is your favorite aspect of the whiskey industry? 

The camaraderie — everyone is eager to share pours, stories, and knowledge. It’s not competitive so much as collaborative, and that spirit of generosity is what keeps this industry so special.

What trends do you believe are forthcoming in the spirits industry? 

I think we’ll see continued growth in single barrel and limited release programs — people like spirits with a personal story and identity. Transparency in production will also play a big role as more NDPs continue to come online and find their space in the marketplace. 

Other than your own brand, do you currently have a favorite bourbon, whiskey or other spirit? 

I really enjoy Hidden Barn — basically everything Royce touches turns to gold — and anything from Dark Arts Whiskey House here in Lexington, Ky. Macaulay’s blending is nothing short of artistry.

Neat, rocks or cocktail? 

It really just depends on the day. If it’s my first time trying a particular brand, I prefer it neat. However, if I’m out with friends, there’s nothing wrong with a well-made cocktail. It’s not whiskey, but I love a good Pixie Stix martini …

Read more: Five Questions with Chicken Cock’s Will Woodington

About Five Questions

Five Questions is a series on Fredminnick.com in which professionals in the whiskey business offer insights into trends, favorite spirits and more.