Following a 2025 marked by the launch of Provisions Bourbon and multiple other sold-out limited editions, Milam & Greene Whiskey enters 2026 with some new developments.

Heather Greene, who has served as CEO since the brand’s founding in 2019, has stepped back from day-to-day operational leadership to focus on whiskey-making, innovation, and industry advocacy.

“Being CEO of Milam & Greene has been the challenge and reward of a lifetime,” Greene said in a news release. “I’m incredibly proud of what we built through extraordinary circumstances.”

In addition, Denis Johnston has been named Interim CEO and National Sales Director, bringing decades of experience across the spirits industry to guide the brand through its next phase of growth. Johnston joins Milam & Greene after a career spanning leadership roles at Sidney Frank Importers, Diageo, Pernod Ricard, Don Q Rum, Southern Glazer’s Wine & Spirits, and most recently as Director of the Southeast Region for Edrington USA.

“I’m looking forward to leading the team and the Milam & Greene brand to new heights in a challenging and evolving spirits landscape,” Johnston said. “We have truly unique whiskeys shaped by the Texas Hill Country, and we’re excited to share that experience with consumers nationwide.” Despite industry headwinds, Milam & Greene achieved significant growth in 2025. Both Unabridged and The Wildlife Collection sold out, while Provisions Bourbon 80 Proof quickly gained traction as a key driver within the portfolio.

To build on this momentum, Milam & Greene has formed a strategic partnership with Blue Ridge Spirits & Wine Marketing, which will lead national sales efforts for the brand across the United States, providing the structure and resources needed to support continued expansion. More specifically, the partnership will support in overseeing account management, distributor relations, sales representation, and the execution of national and regional programming.

“We are thrilled to welcome Milam & Greene to the Blue Ridge Spirits & Wine family,” John Dunn, Managing Director of Blue Ridge Spirits & Wine Marketing, said. “Their commitment to quality, innovation, and authenticity makes them an outstanding partner, and we look forward to growing this remarkable brand with our wholesaler partners.”

“The partnership with Blue Ridge is a natural fit,” Johnston added. “We share a similar culture, approach, and dedication to building brands the right way. Together, we’re well positioned for a successful 2026 and beyond.”

Milam & Greene is currently distributed in 19 states and is available for online purchase. 

Read more: Milam & Greene Releases Unabridged Volume 4

ABOUT MILAM & GREENE WHISKEY

Milam & Greene crafts whiskeys transformed by the extremes of Texas Hill Country weather, where scorching summers and limestone-filtered water create spirits that could only come from this place. The portfolio includes whiskeys distilled and matured on site, as well as carefully sourced barrels finished under the Texas sun in a process known as “Texification.”. For more information, please visit milamandgreenewhiskey.com.