Ezra Brooks Releases 1-Liter Bottles of its 80 Proof Bourbon
Ezra Brooks announced it has added a new SKU to its lineup. Ezra Brooks 80 Kentucky Straight Bourbon Whiskey is available now in 1L bottles for on-premise accounts nationwide at a minimum suggested retail price of $14.99.
Conversations with service-industry representatives, coupled with the level of success enjoyed by Ezra Brooks product family, were key factors in the decision to expand the brand lineup. The new SKU has a bold updated white label with black and gold print, and features a screw-on cap for convenient use.
Ezra Brooks 80 features a mashbill of 78% corn, 10% rye and 12% malted barley that’s charcoal filtered for a mellow finish. The result is an approachable 80 proof (ABV 40%) bourbon that delivers notes of caramel and vanilla with hints of chocolate and spice. The proof-point and taste make it ideal for popular bar and restaurant cocktails, like the Manhattan and Old Fashioned.
“Our decision to expand the lineup with a 1-liter bottle of Ezra Brooks 80, which is the only size for this proof, is a direct reflection of listening to the needs of our customers in the service industry and giving them a new and convenient way to feature and share our high-quality bourbon,” Ezra Brooks Brand Manager Philip Lux said in a news release.
For additional information or to find a 1L bottle of Ezra Brooks 80, on-premise accounts should reach out to their local distributor or make a request through the product request form.
Read more: Lux Row Accepting Memberships to Bottle Club
About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. For more information about the company and its brands, visit https://www.luxco.com/.
