Jon Taffer, host of Paramount Network’s “Bar Rescue,” announced the official launch of Taffer’s Browned Butter Bourbon in Georgia, marking a strategic next step in the brand’s national expansion. The award-winning spirit will be distributed statewide through General Wholesale Company, a leading beer, wine, and spirits wholesaler across the Southeast.

Retailing for $34.99, Taffer’s Browned Butter Bourbon is known for its smooth finish and distinctive flavor profile, achieved through a proprietary browned butter infusion process that delivers subtle notes of caramel, vanilla, and toasted oak.

Georgia represents a significant growth opportunity for the brand, driven by the state’s vibrant bourbon culture and strong on-premise community. The launch is further supported by three existing  Taffer’s Tavern locations in Georgia, including full-service Taverns in Alpharetta and Midtown Atlanta, as well as a QSR location inside Mercedes Benz Stadium. 

Originally developed and served at the Alpharetta and Midtown locations before national distribution, Taffer’s Browned Butter Bourbon is proudly featured on-premise in the signature experiential cocktail, “The Campfire.” 

“With its deep-rooted Southern traditions and the lively energy of Atlanta’s bar and restaurant scene, Georgia understands hospitality at its core,” Taffer said in a news release. “The browned butter flavor that defines this bourbon was first developed and served in The Campfire cocktail inside the kitchen of our Taffer’s Tavern here in Georgia. Guests embraced it, and we knew we had something special. Taking that culinary innovation from our Tavern and bottling it for distribution across the state makes this launch especially meaningful.”

General Wholesale Company brings decades of experience in representing premium beverage brands, offering deep market expertise and strong relationships across both retail and on-premise channels.

Taffer’s Browned Butter Bourbon is now available to retailers, bars, and restaurants throughout Georgia via General Wholesale Company. For more information about availability, visit General Wholesale Company or contact your local sales representative. For more information on Taffer’s Browned Butter Bourbon, you can visit the website or follow the brand on Facebook or Instagram.

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About Taffer’s Browned Butter Bourbon

Taffer’s Browned Butter Bourbon was launched by Jon Taffer, hospitality expert and host of Paramount Network’s “Bar Rescue.” For more information, visit https://www.taffersbrownedbutterbourbon.com/.