Holladay Distillery, of Weston, Missouri, announced a new multi-state distribution partnership with Empire Distributors Inc., strengthening its presence across Colorado, Georgia and Tennessee.

This strategic alignment reflects McCormick Distilling Company’s continued commitment to expanding its premium lineup through trusted, best-in-class regional partners. Effective immediately, Empire Distributors will serve as the key distribution partner for Holladay Distillery and McCormick’s spirits in these high-profile markets, enhancing market reach and support for on- and off-premise accounts.

Through this partnership, Empire Distributors will represent Holladay Distillery’s lineup, including its acclaimed Holladay Bourbons and Five Farms Irish Cream Liqueur, along with additional McCormick premium brands such as Tequila Rose, Broker’s Gin, 360 Vodka, and Hussong’s Tequila.

“Empire brings more than just strong distribution capabilities; they bring a true partnership mindset,” Patrick Fee, Vice President, Sales & Marketing, said in a news release. “Their commitment to trust, collaboration, and long-term brand building gives us great confidence as we continue to grow in Colorado and beyond.”

Empire’s established footprint and strong relationships with retailers, restaurants, and bars will ensure that accounts throughout these markets have streamlined access to Holladay and McCormick’s premium offerings.

“We are excited to welcome McCormick Distilling Company’s top-notch brands to the Empire Colorado family and further invest in our partnership with them in Georgia and Tennessee,” Empire Distributors Chief Operating Officer Gary Wolfe said. “As the market continues to change, we are focused on bringing premium spirits to our customers and recognize that McCormick’s product lineup is the perfect addition to our portfolio.”

Read more: Holladay Distillery Breaks Ground on New Rickhouse

About Empire Distributors Inc.

Founded in 1940, Empire Distributors is one of the nation’s leading beverage distributors, operating across multiple states with a reputation for exceptional service, market expertise, and brand-building excellence. Empire partners with premier suppliers to deliver high-quality spirits, wine, and beer to retailers and hospitality accounts throughout its footprint. For more information, visit https://empiredist.com/.

About Holladay Distillery

Originally founded in 1856 by Ben Holladay, Holladay Distillery produces Missouri bourbon steeped in history, including Holladay Soft Red Wheat and Ben Holladay Bourbon, which uses an original recipe more than 160 years old. Located in Weston, Missouri, Holladay Distillery offers tours with the opportunity to explore fascinating local history and to experience Real Missouri Bourbon being made. Learn more at holladaybourbon.com.