U.S. barrel ownership platform Barrel Global has partnered with the global entertainment brand behind Peaky Blinders to create a limited-edition whiskey.

Peaky Blinders Whiskey is available for online pre-order and at stores across the U.S., Canada and Mexico from the start of March. It offers fans a taste of the gritty world of the British gangsters.

The new whiskey is the result of a collaboration between U.S.-based barrel ownership platform Barrel Global and Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. It’s the first in a new line of Peaky Blinders-branded spirits, which will be delivered by Barrel Global as a spirits partner of the show in select territories. Barrel Global partners with craft distillers around the globe, sourcing and blending select spirits that match innovative packaging with rich storytelling.

The new expression pays tribute to the powerful and criminal Shelby family at the heart of the Peaky Blinders story. Bottled at 45% ABV/90 proof, Peaky Blinders Whiskey is a Kentucky Straight Bourbon finished with Irish whiskey oak staves, inspired by the Shelby family heritage and their transatlantic influence in later seasons. The bourbon was selected and blended by the Barrel Global team and distilled at Green River Distillering, a survivor of the Prohibition era, during which the Peaky Blinders profited from smuggling Irish whiskey into the United States.

Created by independent creative agency Boundless Bite Marketing, the label design is rich with detail that will be appreciated by fans of Peaky Blinders, from horses and pocket watches, to interwar-era coins and bullets etched with the names of key characters.

“As a huge fan of the Peaky Blinders, it’s a privilege to capture their sensational gangster world in a bottle,” Barrel Global Founder George Koutsakis said in a news release. “From the liquid to the design, we wanted to create an immersive experience and I’m really proud of what we’ve achieved.”

Leila Loumi, SVP Licensing and Merchandising, Banijay Rights added: “We were drawn to partner with Barrel Global because of their ability to act as a one-stop shop for creating the bottle from start to finish, while retaining the creativity and craftsmanship that we needed to bring the story to life. We can’t wait to see how the fans respond to this beautiful bottle.”

Peaky Blinders Whiskey (750ml) will be available from early March at retailers across the United States, Canada and Mexico, with an RRP of $44.99. Bottles can also be secured for pre-order via this link.

The acclaimed Peaky Blinders was created and written by Steven Knight (House of Guinness, SAS Rogue Heroes, Taboo) and was produced by Caryn Mandabach Productions and Tiger Aspect Productions for the BBC with Banijay Rights handling international distribution. The series has sold in more than 190 countries and is widely available internationally on Netflix. Two new six-episode seasons of Peaky Blinders, produced by Kudos and Garrison Drama for Netflix globally, are expected in 2027 and 2028.

Read more: Barrel Global Becomes Official Spirits Partner of Peaky Blinders

ABOUT BARREL GLOBAL

One of the first front-facing barrel ownership companies in the U.S., Barrel Global works hand in hand with some of the most exciting, up-and-coming bourbon distilleries in the U.S. to bring full barrel ownership to collectors, brands, and consumers. Founded by whisky expert and entrepreneur George Koutsakis, Barrel Global was created to simplify barrel ownership and make the experience as seamless and fun as possible. For more information, visit https://www.barrelglobal.com/.