Bardstown, Kentucky-based Lux Row Distillers announced the second rollout of its exclusive VIP membership-based experience, The Front Row. In late 2024, Lux Row became the first Kentucky distillery to envision an exclusive community membership, and established The Front Row to offer members special firsthand experiences all year long.

Now kicking off its second full calendar year, The Front Row invites Kentucky bourbon aficionados into its exclusive society to enjoy bottles of Lux Row Distillers’ rarest whiskeys, early access to special bottle releases, invitations to exclusive events and opportunities to shape the future of The Front Row community. 

Highlights of The Front Row’s thoughtfully curated benefits include members-only hangouts at Lux Row Distillers in Bardstown, intimate conversations with the Lux Row Distillers team including Master Distiller John Rempe, first access to premium bottles and red-carpet treatment at the distillery year round. The dedicated Lux Row team is committed to taking members beyond the sip and behind the bottle, directly into the story of the past, present and future of Lux Row Distillers. 

“The Front Row is for those who are passionate about Lux Row’s award-winning Kentucky bourbon and whiskey brands, and want to be part of shaping the future of this pioneering membership community,” Rempe said in a news release. “As the first distillery to offer an exclusive opportunity like this, we’ve explored a lot of ideas and worked with our members to make this a must for even more Kentucky bourbon lovers. We’re excited about our plans for this year and can’t wait to share some incredible moments with our members.”  

Membership includes a wide variety of benefits offered as an Individual Plan or a Family Plan great for couples or pairs. Notable membership experience details include:

• Lux Row’s rarest and most sought-after releases 
• Complimentary distillery tour tickets and exclusive on-site VIP member benefits 
• All-inclusive members-only distillery events 
• 20% merchandise discount at the Lux Row Distillers retail store
• First-to-know information and reservation options for new releases
• Opportunity to contribute to the success of The Front Row through feedback

“The Front Row offers true aficionados the opportunity to come together and enjoy the best of everything Lux Row Distillers has to offer,” Rempe said.

Visit FrontRow.VIP to learn more about the benefits and how to apply for enrollment consideration.

Read more: Lux Row Accepting Memberships to Bottle Club

About Lux Row Distillers

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. For more information about the company and its brands, visit https://www.luxco.com/.