Maker’s Mark, the iconic Kentucky bourbon, today announced a collaboration with Olympic gold medalist, WNBA All-Star and Los Angeles Sparks guard Kelsey Plum. 

Together, Plum and Maker’s Mark have created a custom Private Selection bourbon inspired by Plum’s relentless pursuit of excellence and unapologetically bold approach to her craft. Launching just ahead of the 2026 WNBA season, Yam Jam by Kelsey Plum will be available beginning May 7 at select retailers in Los Angeles. 

Last year, Plum visited Star Hill Farm, home of the Maker’s Mark Distillery, to participate in the brand’s Private Selection program—an immersive experience that allows individuals, as well as retail and restaurant partners, to create a one-of-a-kind expression by customizing the finishing process of Maker’s Mark bourbon. Yam Jam is bottled at 55.65% ABV (111.3 proof).

“Working with Maker’s Mark to create my own bourbon gave me a chance to take the same approach I bring to the court—thoughtful, precise and intentional—and craft an expression that truly reflects who I am,” Plum said in a news release. “I’ve always admired Maker’s Mark for their dedication to taking the time to achieve their exact vision. With Yam Jam, I wanted something bold and distinctive, with warmth and balance, meant to be enjoyed with family and friends, just as their founders intended with Maker’s Mark.”

Maker’s Mark has donated the first barrel to the Los Angeles Fire Department Foundation to support its charitable fundraising efforts, helping provide critical equipment and resources for Los Angeles firefighters.

To complement the release, Plum also developed a signature cocktail, “KP’s Kicking Mule,” a vibrant, citrus-forward take on a classic mule. The recipe combines Maker’s Mark bourbon with blood orange, blackberry and ginger for a refreshing yet complex serve.Maker’s Mark’s collaboration with Kelsey Plum builds on the brand’s broader commitment to women’s basketball, brought to life through its multi-year partnership with Unrivaled—the 3-on-3 challenger league—its first sports league sponsorship, announced earlier this year. The partnership also serves as a platform for its “Perfectly Unreasonable” global campaign, celebrating the idea that going to extraordinary lengths—in life and in bourbon—is what separates good from remarkable.

“It was a pleasure to host Kelsey and her mom at Maker’s Mark’s homeplace last year—to share what makes our brand so special and bring her taste vision to life through our Private Selection program,” Rob Samuels, eighth-generation whisky maker and managing director of Maker’s Mark, said. “This partnership brings together our passion for exceptional bourbon with Kelsey’s unmatched focus, warmth and authenticity—all in support of a meaningful cause.”

For more information, please visit www.makersmark.com/kelseyplum.

Read more: Maker’s Mark Releases Second Star Hill Farm Wheat Whisky

About Maker’s Mark

In 1953, founders Margie and Bill Samuels, Sr. broke from tradition—burning the family’s 170-year-old recipe to create a bold, balanced bourbon made with soft red winter wheat for signature sweetness and creaminess. Every bottle is still hand-dipped in red wax, every barrel rotated by hand and every decision guided by the brand’s higher purpose. Maker’s Mark is proud to be both B Corp and Regenified Certified – milestones driven by the sustainability leadership at Star Hill Farm, home of the Maker’s Mark Distillery. For more information, visit www.starhillfarm.com or www.makersmark.com.