Men’s apparel brand MANORS Golf and Gentleman Jack announced A Gentleman’s Guide to Golf: a creative partnership launching May 2026. 

The collaboration brings together two brands bound by more than aesthetics. Both are defined by character: a commitment to craft, an uncompromising standard, and the conviction that the way you carry yourself matters as much as what you produce. 

The Capsule 

At the heart of the collaboration is a co-branded apparel capsule rooted in the visual world of A Gentleman’s Guide to Golf. Drawing on engraving-style illustration, a black and cream palette, and the unmistakable marks of both brands, the collection channels the spirit of the gentleman competitor: someone who takes the game seriously, but never themselves. The capsule will be available from May 2026.

The Content

Running alongside the capsule, a content series will bring A Gentleman’s Guide to Golf to life across editorial and social. Built around the rules that define a golfer’s true character, with maxims ranging from “There is no honor in slow play” to “Offer your hand in defeat”, the series uses the language of the course to explore what it means to compete with integrity. Expect film, photography, and editorial across both brands’ platforms throughout 2026.

The Events

The partnership came alive in person this April, as MANORS Golf and Gentleman Jack took an invited group deep into the heartland of Tennessee. Beginning in Nashville and travelling to Lynchburg, home of the Jack Daniel Distillery, the experience moved between celebrated golf courses, the spiritual home of one of the world’s most iconic whiskeys, and a series of moments designed to capture exactly what this collaboration stands for. Further activations and events will follow across the rest of 2026.

The Culture

A Gentleman’s Guide to Golf is, at its core, a statement about how the game should be played and how it should feel. MANORS has spent years building a community of golfers who care about more than the scorecard. Gentleman Jack brings that same ethos from a different angle: a whiskey made for people who appreciate the craft behind what they consume. Together, they’re making the case that golf and character are inseparable.

“MANORS has always stood for something beyond the apparel — the kind of person who wears it, the way they show up on the course and off it,” Jojo Regan, Co-Founder, MANORS Golf, said in a news release. “Gentleman Jack has that same DNA. This isn’t a partnership we entered into lightly; it’s two brands with genuine conviction finding a common language, and the result is something we’re genuinely proud of.”

“Golf and Gentleman Jack share more than people might expect,” Loni Gray, Brand Director, Jack Daniel’s Super Premium, said. “Both reward patience, craft, and a certain quiet commitment to excellence. In MANORS, we found a partner who gets that — a brand that takes golf seriously without taking itself too seriously. A Gentleman’s Guide to Golf says something real about what both our brands believe.”

Read more: Jack Daniel’s Releases 2026 Aged Series Whiskeys

About MANORS Golf 

MANORS Golf is a bold, independent golf apparel brand built on the belief that how you play the game defines who you are. Founded with a strong point of view and a community of golfers who share it, MANORS has become one of the most distinctive voices in modern golf culture. For more information, visit manorsgolf.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey and related products. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world, as recognized by Interbrand. For more information, visit www.jackdaniels.com.