House of Rare Tequila announced the launch of its core range – House Reposado (40% ABV, 750ml, $89.99 SRP) and House Blanco (40% ABV, 750ml, $69.99 SRP), available now. The two releases mark the first permanent SKUs for the House of Rare collection. 

Inspired by Scotland’s art of cask aging and Mexico City’s innovative culture, House of Rare is known amongst tequila collectors for its limited-edition expressions created in collaboration with acclaimed distilleries, untraditional production methods and unexpected barrels. Its RAREcask series, which is the first dedicated aging program in tequila, features specialty barrels from leading tequila houses. With the introduction of its core range, House of Rare makes this same quality available to a wider audience with its unique PX Sherry-aged Reposado, and its foundational blanco, which is at the heart of every expression. 

“With House of Rare, our goal is to push tequila into new territory with expressions people haven’t experienced before,” founder Miguel Ortiz said in a news release. “Our House Reposado brings RAREcask aging to a wider audience, using PX sherry casks to deliver a profile that’s distinctive to tequila lovers yet somewhat familiar to scotch whisky fans. House Blanco highlights El Arenal’s signature minerality, lifted by a fresh eucalyptus note. The strong response from the tequila community to both expressions shows we’re creating tequilas that truly resonate.” 

HOUSE BLANCO 

(40% ABV, 750ml, $69.99 SRP) 

House Blanco is the foundation of House of Rare’s aged expressions and a remarkable blanco in its own right. Alongside the signature minerality of El Arenal, it carries a vivid minty freshness shaped by the eucalyptus trees surrounding the Herencia de Agaves estate and captured during open-air fermentation. This blanco is
made with volcanic well water and agaves harvested within 10km of the distillery. 

HOUSE REPOSADO 

(40% ABV, 750ml, $89.99 SRP)

Using the same premium RAREcask barrels in the limited-edition range, House Reposado offers an entry point into House of Rare’s aging philosophy and reveals how a thoughtful barrel program can elevate even the youngest expressions. Building on the minerality, sweet agave, and herbal notes of House Blanco, just six months in PX sherry casks lend an elegant juiciness that both complements and deepens the tequila’s natural character. Compared with the American oak more commonly used for reposado aging, House of Rare’s signature sherry casks—sometimes delivered from Spain immediately after they are drained—bring a dimension of flavor more often associated with much older expressions or small-batch single barrels. 

House Blanco and House Reposado join the House of Rare collection, which includes the sold out Founder’s Cut, the first tequila released after the acquisition of Herencia de Agaves distillery, and RAREcask Genesis PX, the first expression of the RAREcask series, which is the first dedicated aging program in tequila. House Blanco and House Reposado are available online at www.houseofraretequila.com as well as in select bottle shops, premium bars and restaurants in New York, California and Florida. 

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About House of Rare 

Founded by Miguel Ortiz, House of Rare is born of a passion for Scotch whisky and tequila, married into one enterprise that seeks to expand the interpretation of Mexico’s national spirit by taking creative inspiration from the innovative ethos of Mexico City. Instead of relying on family recipes handed down through generations, House of Rare pursues unexpected collaborations, dedicated aging and experimentation to create unique expressions – sometimes the result of happy accidents. House of Rare’s current expressions include Founder’s Cut, RAREcask Genesis PX, House Reposado and House Blanco. For information about House of Rare, visit www.houseofraretequila.com.