Western brand Stetson announced the launch of Stetson Bourbon. Backed by a legacy of Western heritage, quality, and craftsmanship, Stetson Bourbon is a high-rye proprietary blend distilled and bottled in Bardstown, Kentucky. 

After a three-year journey of sourcing and tasting, Stetson found the perfect blending partner in Kentucky Master Blender Dan Callaway. Together, they developed a bourbon that reflects the uncompromising standards expected of a spirit worthy of the Stetson name. 

The story of Stetson has unfolded alongside the story of America since 1865, when John B. Stetson invented the cowboy hat in response to the demands of the American West. 

“For more than 160 years, Stetson has stood alongside the people who built the American West. Bourbon has always been part of that same tradition, woven into the same ranches, saloons, and gatherings our hats have been part of,” Robert Dundon, CEO of Stetson, said in a news release. “Over the last five years, we’ve crafted and successfully executed a plan to elevate and introduce new categories. When someone sees the Stetson name on a bottle, they can expect the same authenticity, craftsmanship, and enduring quality they’ve known for generations. We wanted to bring a unique premium expression to market that our discerning customers will enjoy wherever they celebrate the rituals of their lives. It’s about time.”

The first-ever collaboration between two of Kentucky’s most respected producers, Green River Distilling Co. and Bardstown Bourbon Company, Stetson Bourbon combines Stetson’s legacy and Kentucky’s bourbon expertise. Stetson Bourbon is a distinct, super-premium, 100-proof, high-rye whiskey crafted from a proprietary blend aged an average of seven years. 

Every bottle features a depiction of The Last Drop from His Stetson, a painting by renowned Western artist Lon Megargee. An enduring symbol of the American West since the early 1920s, the iconic artwork reflects the resourcefulness, compassion and humility of the West.

For the Stetson fan who values quality craftsmanship and appreciates whiskey, Stetson Bourbon feels like a long time coming. Few things represent the American West like Stetson and bourbon, making this category expansion a natural evolution of the brand’s story. 

Stetson Kentucky Straight Bourbon (SRP: $70) is available today direct-to-consumer online and at select retailers across Texas, with plans to expand distribution in the future. 

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‍About Stetson

Since 1865, Stetson has produced products from headwear, boots, and apparel to fragrances, accessories, and more. More than 160 years after its founding, the Stetson story continues. For more information, visit www.stetson.com.